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Local prosthetic device company launches crowdfunding campaign

By Billie Owens

Press release:

TenCar, a woman-owned medical devices and equipment company founded by Genesee County resident Georgann Carrubba, RN, has launched a crowdfunding campaign as the company looks to start the evaluation and initial manufacturing phase of its Choice Cap product.

Funds generated will be used to build initial evaluation units for further customer feedback prior to pilot production in 2017.

TenCar’s Choice Cap is prosthetic appliance for active-lifestyle colostomy and ileostomy patients. It provides patients with a simple but secure attachment method, which includes a lightweight, airtight, molded waterproof cap to be worn with or without the traditional soft inner pouch. This added protective barrier offers greater resilience to motion and activity, giving the wearer protection against leakage and escaped odors that are common in everyday activities.

TenCar is the first start-up company to come out of the Genesee County Economic Development Center’s Innovation Zone which was launched in 2015. The company is interested inkeeping manufacturing in Batavia.

“We feel a strong obligation to the local community as a result of the great support we have received in getting our company off the ground,” Carrubba said. “We are confident that a crowdfunding initiative will receive similar support as we look to advance the company to next level of growth, which in turn will create new jobs.”

Crowdfunding is commonly used to generate funds and often involves a number of people making donations to a venture or business initiative. Crowdfunding presents the opportunity for individuals to support a company in its early stages of startup to bring their products and/or services into the marketplace. In this instance, those who support TenCar’s crowdfunding will be recognized and acknowledged by the company as well as receive gifts for their support, but will not receive shares in the company.

“While we are a small community we love when one of our own has a great success story to tell and in this instance it’s about someone who has developed an innovative medical product that could lead to the creation of new jobs,” said Steve Hyde, president and CEO of the GCEDC.

Carrubba is a Batavia native and graduate of the Genesee Community College School of Nursing. She has been working with various groups and organizations, including the GCEDC, High Tech Rochester, Launch NY, and the University at Buffalo’s New York State Center of Excellence in Bioinformatics and Life Sciences (CBLS), as well as many other partners at the Innovation Zone at MedTech Center for the past year.

Below are links to the Indiegogo crowdfunding website and a video from TenCardescribing its revolutionary new medical device the Choice Cap System:

Video: https://www.youtube.com/watch?v=a9k6MRnvWpww

Learn more about TenCar’s crowdfunding campaign: https://www.indiegogo.com/projects/choice-cap-system-a-better-ostomy-device

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