A car is reportedly on fire in the eastbound lane of the Thruway around mile marker 388.
Town of Batavia fire is being dispatched.
The dispatch center has received multiple calls.
UPDATE 3:39 p.m.: A firefighter responding said the smoke can be seen from Bank Street. "It must be going pretty good," he said.
UPDATE 4:12 p.m.: Fire crews are picking up and the Thruway is being reopened.
UPDATE 4:19 p.m.: Town of Batavia Fire back in service.