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Alpina introduces new yogurt with NBA tie-in

By Howard B. Owens

Press release:

Alpina NBA All-Stars Yogurt is just 120 calories, four grams of protein and 10 percent of an adult's recommended daily allowance of calcium per serving. The perfectly proportioned toppings add a little "dunking" fun while appealing to basketball fans of all ages — men and women, alike. It's a yogurt that can help anyone power through the day. 

"Alpina Foods is committed to bringing innovation to the dairy aisle," said Gustavo Badino, Alpina Foods' general manager. "We saw a need for a product that catered to the American male — youth or adult — in the yogurt section, and we decided to take the challenge and introduce this NBA All-Stars product."

Alpina NBA All-Stars Yogurt is sold in select regional and independent retailers including A&P, Pathmark, Waldbaum's, Super Fresh, The Food Emporium, ShopRite, Shaw's, and Lowe's Markets.

Alpina Foods manufactures a variety of dairy products available in retailers throughout the United States, including Shaw's, Wegmans Food Markets, ShopRite, Duane Reade, Western Beef, and other national, regional, and independent food retailers. For a full list of retailers, visit www.alpinaus.com.

UPDATE: In response to our question, a spokeswoman for Alpina says the new product will be manufactured at the Batavia plant, and, there's another new product announcement coming later this month.

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