Businesses with digital signs should be able to change their message every 10 seconds, City Council President Eugene Jankowski suggested during Monday's council meeting.
He wants the city's Planning Board to review that suggested rule change and come back to the council with a recommendation. His fellow council members unanimously concurred.
The current ordinance is interpreted to prohibit a business from changing the message more than once every 24 hours.
Jeremy Liles, owner of Oliver's Candies, raised the issue with the city a couple of months ago after installing a new digital sign outside of his business at Main and Oak streets.
The suggested change, Jankowski said, is an important step toward supporting local businesses.