Born and bred in Batavia, financial advisor opens new brokerage in heart of downtown

After a decade of giving financial advice as a staff member of other firms, Batava-native Marc Staley has decided it is time to strike out on his own.

He planted a big flag downtown -- signing a lease in a former bank building at the corner of Jackson and Main streets (most recently the location of the former House of K) -- and signed on as a financial advisor for LPL Financial, one the largest investment firms in the nation.

"I believe in this area," said Staley, who is also a hockey coach at Notre Dame High School. "While other firms are pulling out, I wanted to stay and work."

The 37-year-old Staley is married to a local teacher, Erin, and they have two children, Helaina, 3, and Luke, 1.

"We love this community," Staley said. "I've had the chance to go to other places, but my wife and I decided that this is the place we want to live. This is where we want to raise our kids, so I have to build my career around that decision. That's non-negotiable for me."

When he decided to open his own brokerage, he decided to represent LPL Financial because the company has a strong reputation -- ranked by J.D. Power as number one in customer satisfaction for investment performance and number two for customer satisfaction for investment advice -- and the firm's ability to provide a range of advice to big investors and small, just-starting-out investors.

"Folks are leery of Wall Street right now and investing in general," Staley said. "I wanted to make sure I partnered with a company that represents Main Street more than Wall Street -- one that helps me deliver world class independent research, state-of-the-art technology, and the freedom to deliver to my clients what they need.

"Even though this is a new endeavor for me, I work for the same people I’ve always worked for -- my clients," he added.

While LPL Financial was tops in the nation (for Independent Broker Dealers) in revenue in 2009, Staley acknowledges that a lot of people in this area may not have heard of the firm.

"I feel a little like the guy who brought the Tim Horton's to town at first," Staley said. "For a lot of people, this is the first time they're hearing of LP Financial."

Even so, after opening for business at the beginning of December, Staley said he's had a steady flow of new clients walk through his doors -- exceeding his first-month goals. In part, that's the location, but also, Staley said, he's been around town a long time and a lot of people know him.

He picked the location, he said, because he plans to grow and be around for a long time.