Downtown T-shirt company rebrands itself as Pink Gorilla

Remember the pink gorilla we saw wandering on Main Street on May 25? It was a marketing ploy of local entrepreneur Tim Walton.

Walton has relaunched his T-shirt and clothing business, former Topline Shirt Company, as Pink Gorilla Tees and Graphics.

The location remains 214 E. Main St. in the City of Batavia.

Joe Canzoneri has been named store manager.

Just because the new store has opened doesn't mean the mascot will be retired, Canzoneri said.

"We will continue to send the mascot to events," Canzoneri said. "It's something that we hope the community will enjoy as well. We want to have fun with what we do and Pink Gorilla is just that -- fun and creative just like our shirts"

Pink Gorilla will be open from noon to 5 p.m., Monday through Friday.