When Paul and Gail Fenton met in Pembroke High School and were fellow 1981 graduates, she had a grand vision for her future: to be a news reporter, live in the big city and drive a red Corvette.
Marrying a lifelong farmer meant erasing a few of those high school girl daydreams, Gail says.
“I now live in the country, I farm and drive a red pickup. So it went complete opposite of what I was thinking,” she said. "So, in fact, I had a couple of jobs right after we got married. And I got pregnant with our oldest in ’87. And it was shortly after it was that summer that Paul was like, ‘You know what, I think we could make a run of the farm, you and I both working on the farm. And now that I live on a farm, I was like, You know what, I don't know if I would have enjoyed living in the city. I know it was nice with this occupation because I wasn't technically labeled a stay-at-home mom, but I had all the perks of a stay-at-home mom, I got to do all the field trips with the kids … not many families nowadays eat three meals a day together, but we were able to do that.”
What she and Paul got, instead of a life in the city, was a life of pursuing the family tradition, living off the land, meeting Mother Nature’s unexpected challenges, changing with the times, learning new technologies and methods, and making a real go of Fenton’s Produce.
The Batavia-based company, which operates three sites of 60 acres along Pratt Road, is the recipient of this year’s Genesee County Chamber of Commerce Agricultural Business of the Year Award. When Gail took the phone call, she heard a man say he was a lawyer, and she thought ‘what have we done?’ It was tense few moments until he mentioned that she and Paul had won an award, she admitted.
They were surprised, but recognize that small certainly doesn’t mean bland or cookie-cutter.
“We’re just a tiny farm,” Gail said. “We grow all kinds of stuff. “Anything new coming out, we’ll try it.”
“We like being our own bosses. This type of farming, every day is different, by 8 a.m. you’re headed in a different direction. We never do the same thing all day,” Paul said. “It’s provided us with a decent income, our health, it’s a physical job that keeps us in shape, you get to see things that most people don’t get to see … a critter, the sunset, a sunrise. I’m carrying on my grandfather’s and uncles’ hard work.”
They sat in their home, circa 1830s and situated in the middle of the main farm. It is the original homestead of his uncles, surname Kiefer, who ran the establishment before selling it to Paul and Gail. They wanted to follow in the family's footsteps with a variety of cash crops, as Uncles Fred and Louis, and his grandparent’s blueberries on Route 5.
Look for the Fenton’s farmstand on Pratt Road during the warmer months, and produce also fills shelves at Tops in Batavia, Le Roy and East Aurora, and seasonally at the East Aurora Farmers Market. The couple is not afraid to try new produce — asparagus, five varieties of potatoes, peppers, brussels sprouts, broccolini, kale, beets, and new this season, hanging strawberry baskets and other vegetation.
“We start in the spring with transplants, and have slowly added other stuff,” Gail said. “We’ve had to adjust. We’re headed more towards broccolini and root crops and away from winter squash. People love whatever’s easy to make.”
Along with following trends and current demand, the Fentons have turned to the mechanics of farming to help reduce the need for labor, since finding it can be difficult, and they cannot do everything — or lift hefty weights — themselves.
“It wasn’t a big deal to get a group of teenagers out on the field, now … it’s a juggling act with our labor. We are seasonal, there’s just not that much work,” he said. “We’re surrounded by multiple-acre farms. We are the small family farm. We’ve had to adjust what we can do, and get mechanical help.”
“I used to have a T-shirt -- it said, 'farming is not just a job; it's a lifestyle.' And that's true. Yeah, we live this job 24/7. If you look at our place, our house sits in the center of our farm. We don't get away from the farm. You don't walk in the house, you don't close the door, and you're done for the day. There's something that could come up at two o'clock in the morning that you're going to have to go turn to,” Paul said.
“Paul always jokes that he has Bontrager on speed dial,” Gail said.
Another saying that Gail joked about sheds some light on the sentimental aspect of the business that's near and dear to their hearts: We’ll expire before we retire.
Paul and Gail were nominated for bringing “a sharp business focus to their cropping approach, seeking out and adopting efficiency-improving equipment. They have an eye for innovation and understanding emerging trends.”
“Take, for instance, their early adoption of food safety practices and GAPS certification. Fentons also position themselves ahead of the curve when it comes to new production techniques - they are a key part of developing them! For decades they have been a generous host farm for Cornell research trials. In 2022 alone, they cared for two variety trials, tested a laser scarecrow, and hosted the regional sweet corn pest monitoring traps.”
Paul and Gail are extremely observant and thoughtful crop managers, Fenton's Produce has a reputation for fabulous product, whether that be flowers, blueberries, or vegetables, and they foster a fun, informative, laid-back, and personalized experience for their retail customers, the nomination states.
“Paul and Gail are extremely community oriented. They truly want to see everyone be successful as growers and open their farm up to share their knowledge with others. They've hosted many field days over the years. Paul often adds on his own after-meeting tour, often to check out his favorite cultivating equipment,” it states. “They are also frequent hosts for tours of their farm from Leadership Genesee to Decision Makers. Their passion for agriculture is evident when speaking to the public about their business.”
Paul and Gail Fenton at their homestead farm on Pratt Road in Batavia, working in their greenhouse, and one of the five varieties of potatoes that they grow. Photos by Howard Owens.
