Press release:
In direct response to exploding consumer demand for Greek yogurt as well as the company’s continued commitment to expansion in the U.S. market, Alpina Foods is introducing a brand new Greek yogurt, and will be changing the name of its entire portfolio of Greek products to create a more cohesive brand identity.
Alpina Foods’ Alpina Greek, an all-natural, authentically strained Greek yogurt, is made entirely from natural ingredients and uses no artificial thickeners or flavoring. Alpina Greek will be introduced later this month available in six flavors: blueberry, strawberry, vanilla bean, mango, peach, and black cherry.
In addition to introducing its new yogurt, Alpina will rename its Alpina Revive Greek yogurt as Alpina Greek with Artisan Granolas which comes packaged with certified gluten-free granola mix-ins that were created by a health and wellness chef and are prepared by Udi’s Gluten Free.
Both products are created using an authentic straining process, and are the combination of the simplest ingredients: milk, active bacteria cultures, and fruit.
Alpina Greek with Artisan Granolas will be available in seven flavors: blueberry with almond berry granola, strawberry with almond berry granola, vanilla bean with chai spices granola, honey with chai spices granola, mango with tropical chia granola, peach with tropical chia granola, and plain with superfoods granola.
“We made the decision to change the brand architecture of Alpina yogurts to increase the presence of our products on store shelves and simplify our portfolio,” said Gustavo Badino, Alpina Foods’ general manager. “We believe this expansion will be received well in the marketplace as consumers are continually searching for unique and exciting Greek yogurt options that are delicious and healthy.”
Alpina brand yogurts are currently available in a wide variety of retailers throughout the U.S., including Wegmans Food Markets; Ahold USA brand stores: Stop & Shop, Giant Landover and Giant Carlisle; Delhaize Group stores Hannaford and Sweetbay; Tops Friendly Markets; Duane Reade; and other national and regional food retailers. For a full list of retailers, visit www.alpinaus.com.
Alpina Greek yogurts will be available in late June with Alpina Greek with Artisan Granolas following in late July. Retailers interested in carrying Alpina yogurts can contact Alpina Foods at sales@alpina.com.
About Alpina Foods
Alpina Foods is the U.S. arm of Alpina, which was established in 1945 by two Swiss entrepreneurs and visionaries who brought their families’ traditions and cultural expertise to South America. The company markets a wide range of artisan dairy products to the American Hispanic market, as well as mainstream brands Alpina Greek and Alpina Greek with Artisan Granola yogurts, Alpina Bon Yurt low-fat yogurt, and Juan Valdez Café Latte.
Alpina is proud to be a consumer-centric and environmentally friendly company that embraces the philosophy of collective prosperity, or encouraging success within the company, in its neighboring communities, and in the world.
