Local Greek yogurt maker Alpina has entered the national television yogurt wars with a series of commercials meant to entertain and inspire.
While industry leaders Chobani and Dannon dish out big bucks to debut commercials during the Super Bowl (including a both praised and panned spot from Dannon for Oikos Greek yogurt featuring the former cast of Full House, and Chobani's ad with Bob Dylan and a bear), Alpina held of until today the release of its new ads.
Press release from Alpina:
The new campaign focuses on individuals facing their challenges head on, or as we like to say “climbing their mountains.” Maybe your mountain is to run a 10k or graduate from college. The point is we all have mountains to climb. So satisfy your taste for the top with Alpina Greek Yogurt, it's encouragement by the spoonful. Alpina. Climb Your Mountain.
The ads will run in select areas in the Northeast, including Western New York, and will feature digital and radio advertisements. Western NY can also look forward to seeing our ads on TV and area buses. To complement the campaign, Alpina is offering a free trial to those who share their mountain with us through a link in our digital ads.
