Reposting the announcement below as a reminder that our contest starts today.
Some of you may have already noticed -- there are a couple of sponsor's ads on the right side of the page that if you mouse over the box, it flips over to reveal a secondary message.
This is a new concept in online display advertising and locally, it's only available onThe Batavian and the Wyoming County Free Press.
To help kick off the introduction of Flip Ads we're running a contest over four days this week (four days between Monday and Friday). We will randomly pick an ad on the site and make it a Flip Ad, and the secondary message will be a secret code. The code will go up at some unannounced time during the day and stay up until we have a winner. The first person to e-mail me, howard@thebatavian.com, with the correct code, will win $25 cash. (In your e-mail, include your full name and address. By participating and claiming you're prize, you're agreeing that we can use your name to announce the day's winner).
Easy to win: mouse over ads and find the Flip Ad with the secret code, like an Easter Egg hunt.
Sponsors: Interested in Flip Ads? Contact Lisa Ace, lisa@thebatavian.com, or (585) 250-4118, to sign up.
CLARIFICATION: The contest isn't just to identify which ads are Flip Ads. It's to find the one that has a secret code under it. When you flip the ad, there will be a word or numbers or phrase that you need to e-mail to me. I'm getting a lot of people sending me the names of the advertisers with Flip Ads (Reed Eye and Kreative Kitchen), but that's not how the contest works. But thanks for playing!
