Brothers All Natural

Brother's International Food Corp., founded in 2001 in Batavia, is relocating its operations to Rochester, the D&C reports.

The 24-employee company has been approved for a sales tax rebate by the County of Monroe Industrial Development Agency to relocate to an empire zone structure at 1175 Lexington Ave.

Travis D. Betters told the D&C that his company, which he co-owns,  outgrew its current location.

The D&C profiles Batavia's Brothers-All-Natural, which makes healthy crispy snacks.

Buried deep in the story is some pretty big news:

Brothers-All-Natural recently signed a multi-year license agreement with the Walt Disney Company to co-brand its product with Disney characters, to go into stores in July at Toys "R" Us, Kids "R" Us, Babies "R" Us and Wal-Mart.

"This is a huge stamp of approval when you get a name like Disney to associate themselves with your brand," said Matthew Betters, 36, co-CEO of Brothers-All-Natural.

Near the end of the story, we also learn the 15-employee company has offices in Ecuador and North Carolina, in addition to Batavia, but manufactures its products in China.

Batavia-based Brothers International Food Corp. has hit the national wires today because of a new potato chip that is supposedly tasty, addictive and fat-free.

The chips are made by peeling, slicing and cooking the potatoes, then freezedrying them.

The latter half of the process removes the moisture from the potato, leaving it crispy, light and satisfying.

More information available on BrothersAllNatural.com.

It sounds like a taste-test is in order.