Brothers International Food Corp.

When it comes to tax incentive packages, Genesee County has a few advantages over Monroe County, because of programs available targeted specifically for rural counties, according to Chris Suozzi, VP of business development for the Genesee County Economic Development Center.

So when Brothers International announced it was abandoning Batavia, where it was founded in 2001, for Rochester, Souzzi concluded it wasn't purely a business decision.

"In my mind it was more of a personal decision on where they wanted to locate the company," Souzzi said.

We have a call into Travis Betters at Brothers International to get his take on the relocation decision.

Souzzi said he last met with Brothers six months ago and presented a side-by-side comparison of the Genesee County package with the Monroe County package. He said it "opened their eyes" about what Genesee County had to offer and was under the impression they would "stay put in Batavia."

He didn't learn of the decision by Brothers to move until Monroe County put out a press release about the location change.

While the current Brothers location is in an empire zone, to date the company has received no tax assistance through GCEDC, Souzzi said.

Batavia-based Brothers-All-Natural's dried-fruit snack, Food Crisps, is proving a hit, according to a Democrat and Chronicle story this morning.

Eschewing advertising, Brothers is relying on in-store samples to help promote the product, according to the story.

A test of the product in two Rochester area Subway restaurants is likely to lead to nationwide distribution.

Earlier this month, the company received word from Subway corporate that it could roll out Fruit Crisps to 200 Rochester-area stores. Expansions to other area markets, including Syracuse, Elmira and Buffalo, are on the horizon, and Brothers-All-Natural executives have met with Subway representatives all over the country in the hopes of expanding Fruit Crisps' reach.

"People were very enthusiastic and anxious to bring the product back to their local areas and show their people," said Matt Betters, co-CEO of Brothers-All-Natural

Locally, I know Fruit Crisps are available at The Olive Branch on Ellicott, but I haven't tried the snack yet -- I bought two bags and my wife ate them before I got a chance.

The D&C profiles Batavia's Brothers-All-Natural, which makes healthy crispy snacks.

Buried deep in the story is some pretty big news:

Brothers-All-Natural recently signed a multi-year license agreement with the Walt Disney Company to co-brand its product with Disney characters, to go into stores in July at Toys "R" Us, Kids "R" Us, Babies "R" Us and Wal-Mart.

"This is a huge stamp of approval when you get a name like Disney to associate themselves with your brand," said Matthew Betters, 36, co-CEO of Brothers-All-Natural.

Near the end of the story, we also learn the 15-employee company has offices in Ecuador and North Carolina, in addition to Batavia, but manufactures its products in China.

Batavia-based Brothers International Food Corp. has hit the national wires today because of a new potato chip that is supposedly tasty, addictive and fat-free.

The chips are made by peeling, slicing and cooking the potatoes, then freezedrying them.

The latter half of the process removes the moisture from the potato, leaving it crispy, light and satisfying.

More information available on BrothersAllNatural.com.

It sounds like a taste-test is in order.