Common Ground Health

Press release:

As part of its mission to understand and bring focus to health equity, Common Ground Health is launching its My Health Story 2022 survey. Residents of Chemung, Genesee, Livingston, Monroe, Ontario, Orleans, Schuyler, Seneca, Steuben, Wayne, Wyoming, and Yates counties are invited to answer questions about their health by completing the online survey at MyHealthStory2022.org and MiHistoriadeSalud2022.org.

The goal is to provide a vehicle for at least 10,000 respondents to share their health stories, especially under-resourced communities and individuals whose stories are often left out of efforts like these. Survey responses will help deepen understanding of the dynamics that drive health equity, and reveal where program and policy changes could make our communities healthier. The survey will be open throughout the summer.

“Four years ago, Common Ground Health conducted the My Health Story 2018 survey, which led to a host of insights that were published in health equity reports such as Overloaded and The Color of Health,” said Mary Beer, Ontario County public health director. “These learnings also formed the foundations of health improvement plans developed by local health departments.”

“We look forward to hearing the health stories of our community – especially in this critical moment as we emerge from COVID-19,” said Wade Norwood, CEO of Common Ground Health. “Our 2022 survey delves into the key factors that play an outsized role in determining people’s health including housing and transportation and examines the direct impact on health throughout all stages of life. We believe these findings will be key to understanding what services our community needs in the coming years.”

In 2018, nearly 7,000 residents participated in the survey. Key findings included:

• Housing impacts health in many ways. People who are stressed about housing payments are more likely to have health problems.
• Early death rates are as high in some rural communities as they are in poorer urban neighborhoods.
• African Americans struggle with dramatically higher rates of heart disease than other groups.
• Residents with the lowest incomes had three times the feelings of helplessness verses their higher-income peers. 

By the time the survey closes, we will have introduced new accessibility and inclusion features to reach even more residents in the community. “For the findings to be meaningful, participation is needed from as many residents as possible,” explained Norwood. “We encourage everyone to share the link with friends, family and colleagues. Everyone’s story can make a difference.”

Participants can complete the survey anonymously. It is available in English at MyHealthStory2022.org, and in Spanish at MiHistoriadeSalud2022.org. An ASL version of the survey will be available soon. A toolkit to share word about the survey is available here.

The Genesee County Legislature, in a special Committee of the Whole meeting minutes ago, approved a contract with Common Ground Health of Rochester to join forces with Causewave Community Partners, also of Rochester, to conduct a regional marketing and outreach campaign promoting the benefits of the COVID-19 vaccine.

Genesee County's cost of the $150,000 initiative, which will focus on the rural counties of the Finger Lakes Region, is $15,171.10 -- using federal grant money.

"We believe this is a small investment of federal dollars to go toward outreach efforts to educate the hard-to-reach people and the vaccine hesitant," County Manager Matt Landers said. "The campaign is not designed to sway people who have already made up their minds concerning vaccination."

The resolution states that the proposed marketing and outreach strategy will consist of purchased advertising in a number of local and regional outlets, earned media, and targeted direct mailings to particular populations within the region.

It also indicates that public health directors and county leaders see a "pressing need to undertake the campaign to increase vaccine uptake rates and to try to slow the increase of cases, hospitalizations and deaths from COVID-19."

Landers said wording in the contract includes the opportunity for the county to be reimbursed should the agreement be terminated before all services are rendered.

 

Genesee County lawmakers are being asked to consider spending $15,000 as part of a regional media blitz aimed at persuading the “vaccine hesitant” and others to protect themselves against COVID-19.

County Legislature Chair Rochelle Stein, County Manager Matt Landers and Public Health Director Paul Pettit are part of a weekly conference call with representatives of the seven other counties in the Finger Lakes Region.

Over the course of recent discussions, the participants have reached a consensus to contract with Rochester-based Causewave Community Partners and Common Ground Health through the end of the year on a media campaign targeting rural counties such as Genesee.

The full cost of the initiative – which would include television ads, radio spots, direct mailing and social media announcements – is $150,000. Genesee’s cost, based on population, is around $15,000, Landers said at today’s Ways & Means Committee meeting at the Old County Courthouse.

The campaign is being coordinated by Chris DeBolt, Ontario County administrator.

“One of the things that we really liked about (the companies’ presentation) is that the focus is, one, that they're not going after the never-evers,” Landers explained. “They understand where people are and they’re not going to try to change set minds.”

Instead, he said, the goal “is to help people that are vaccine hesitant …to help reinforce people that have already gotten the vaccine to get the booster and to focus on masking -- good defenses that are out there for COVID.”

Another important aspect is that the focus will be on rural counties, Landers advised.

“Monroe County would not be participating in this, which is good, because they have a different challenge and different dilemma than the rest of the counties that surround Monroe County,” he said.

Landers said ideas include enlisting a local doctor to answer questions from a community resident – “30-second bites tailored toward our communities,” he noted – and direct mail that would target hard to reach zip codes and hard to reach populations, in general, such as Mennonite, Amish or Native American.

He said he sees the $15,000 as a relatively small amount that enables the county “to leverage a company that is going to have some uniform messaging throughout the region to similar counties.”

“And I think it's a good step given the direction that we are going with the pandemic.”

Ways & Means Chair Marianne Clattenburg pointed out that the cost breaks down to 26 cents per resident.

Stein agreed that the county could get a lot of bang for the buck.

“I know we can’t do a postcard mailing for that by ourselves,” she said. “And that is really inexpensive and, at the same time, everything is going to be focused towards a rural population, not an urban -- and the unvaccinated zip codes are also really going to be called in on and that information is available through the Finger Lakes Hub.”

She said project is another way “to get our message out … to help us stay healthy and to understand how critical it is that everybody plays a role in getting our health back under control and to help us use the tools that we have this time around with an outbreak.”

Landers said the fee is a one-time cost but is leaving the door open – upon approval by the legislature – to conduct a longer campaign. He said he plans to introduce a resolution that would be voted on at next Wednesday’s legislature meeting.