Main St. Pizza Company

What a life Dick Beyer has led, from a standout in high school football and a football scholarship with Syracuse University, to a master's degree in education and a professional wrestling career that took him and his family all over the world.

One of Beyer's wrestling matches in Japan was televised worldwide and viewed by 70 million people.

"I didn't realize how many that was until somebody told me only 50 million people watch the Super Bowl," Beyer said.

One of Beyer's biggest fans was Vic Marchese, owner of Main St. Pizza Company in Downtown Batavia.

Growing up, Marchese loved professional wrestling.

"I especially liked any wrestler that wore a mask," Marchese said.

Vic became a big fan of Beyer's later career character, Doctor X. Marchese was a member of the Doctor X Fan Club and he said he still has his membership card at home.

"I just always liked Doctor X," Marchese said. "I just never knew he lived 20 miles down the road from me all my life."

Marchese and Beyer met in a local T-shirt shop several years ago and became fast friends.

If Beyer is driving past Batavia, he always stops in to see Vic, usually coming home from a football game in Syracuse.

"I just love his pizza," Beyer said.

Beyer, 82, is finally telling his life story in a new book, "Masked Decisions," and will be at Main St. Pizza from 2 to 5 p.m., Saturday, Nov. 17, for a book signing. Marchese is offering a free pizza with a book purchase.

"It runs through my whole life, honestly," Beyer said. "I don't pull any punches. I don't say a lot about individual wrestlers, who was won this or who was better. I talk about the humor of the game and about being at the right place at the right time."

Beyer attended a vocational school in Buffalo, and after his fourth year had to go to a fifth year of high school for math, history and English. He was offered a football scholarship to Syracuse and while starting for the Orangemen he was recruited onto the wrestling team.

According to Beyer, his roommate at his fraternity house where he lived was the heavyweight on the wrestling team.

One evening, Beyer was at the house playing pinochle when the wrestingly team came back.

"I asked Howie, 'How'd Bill Sky do today?' " Beyer said.

"He blew out his knee."

"I said, 'Who's going to be the heavyweight?' "

"You," said Beyer with deep laugh.

Beyer is a big man, barrel chested, pug nosed, with beefy hands. His baritone voice is as big as his physique and the breadth of his career.

By his junior year in college, he was being recruited by professional wrestling promoter Ed Don George.

The former Eagle Scout started his pro career as Dick Beyer and wrestled mainly in Upstate New York, finishing out an eight-year Army Reserve commitment and working on the staff of the Syracuse football team, including their national championship year of 1959.

His first year as a pro, 1954-55, a wrestling magazine named him Rookie of the Year.

His travels through his early career took him through Chicago, Ohio, Tennessee and Hawaii.

Then in 1962 he got a call from Los Angeles promoter Jules Strongbow

Beyer made his way to Los Angeles where Strongbow told him the next night he would be wrestling in San Diego, wearing a mask, not as Dick Beyer but as "The Destroyer."

Reluctantly, Beyer did it. He said the moth-eaten mask wasn't very comfortable.

"I wrestled," Beyer said. "I came in. I pulled the mask off. I told the manager, I said, 'Artie, tell Strongbow that was the first and last match for 'The Destroyer.' "

Another wrestler convinced Beyer there was money in wearing a mask and loaned Beyer one of his masks, so Beyer gave it a try.

It fit better and was more comfortable. The mask was made from a lady's girdle, so the next day, Beyer and his wife, Wilma, went to Woolworth's and bought ladies' girdles and she turned them into masks for "The Destroyer."

A few years later, Beyer was offered a six-year wrestling contract in Japan, which he accepted.

He was big in Japan (and he learned to speak fluent Japanese). His matches were televised internationally, including the one that was viewed by 70 million people.

Beyer still conducts an annual wrestling camp in Japan.

In the mid-1980s, Beyer retired from professional wrestling. He became an elementary school teacher in Akron and coached high school football and swimming.

Marchese said it's been one of the thrills of his life meeting and getting to know Dick Beyer. They've become good friends.

He's invited Beyer to his wedding.

"How many people can say they had their idol at their wedding?" Marchese said.

Becky Smith, of Bergen, is the lucky winner of an iPad following a drawing at Main St. Pizza Company. Owner Vic Marchese gave away the iPad as part of a promotion honoring National Pizza Month in October. Customers were able to fill out registration forms at the restaurant and Smith's slip was selected in a random drawing.

Week 2's winner: Tom Guentner, who was among six entrants who correctly picked
Jermaine Gresham, Cincinnati, as the tight end with the most reception yards.

For the Week 1 contest, 17 people correctly picked Darren McFadden of the Oakland Raiders as the week's leader in rushing yards. After a random drawing from among those 17 people, Mark Potwora wins the sheet pizza.

Notes: A few weeks ago, Vic Marchese, owner of Main St. Pizza Company mentioned to me, almost offhand, that he thought it would be fun to sponsor a fantasy football contest for the 2011 NFL season. As it so happened, just of that very day, I had available the tools to make it happen. So here you go, a weekly football challenge sponsored by Main St. Pizza Company.

Each week, you will be asked to pick an NFL player who will lead the league in an offensive or defensive statistical category. All of the entrants who pick the correct player will be entered into a drawing to win that week's prize. This week, for example, is a sheet pizza from Main St. Pizza Company.

Each Tuesday we'll post who won the previous week's contest and the new challenge question.

Click the ad above to enter the contest.

A hand-painted sign on the back of Main St. Pizza Company on East Main Street, Batavia, has the local zoning board's blessing, according to shop owner Vic Marchese.

He said that the zoning board approved a variance for the sign on Tuesday, even though the county planning board had recommended disapproval.

The sign was painted by local muralist Vinny DelPlato earlier this summer. It was only after Delplato completed the work did Marchese learn the painting, considered a sign, not art work, needed city approval.

Remember when businesses had painted signs on the sides of their buildings? 

Vic Marchese is going old school with the sign he hired Vinny DelPlato to paint for him on the back of Main St. Pizza Company.

DelPlato is responsible for many of the murals you see around town.

Here's a piece we did on him when he was working on the mural at Next Level Fitness.

Felicia Pfalzer parleyed two large pizza's into a 42-inch plasma TV this week.

The Darien resident was the lucky winner of a drawing offered by Main St. Pizza Company to celebrate National Pizza Month (October).

Above, Main St. owner Vic Marchese with Pfalzer after presenting the prize this afternoon.

Vic Marchese has achieved something few small business owners ever get to claim -- in just five-and-a-half years after opening Main St. Pizza Company, he now owns the building.

"I'm just shocked by how much business we're doing," Marchese said. "It's good. It really is. I'm thankful. I'm thankful to the guy upstairs, I guess."

The success has meant, however, that the original Main St. Pizza space at 206 E. Main St., Batavia, has gotten crowded. Marchese said he needs to expand. He certainly needs to expand the kitchen, he said, but he would also like more seating area.

"It's crazy, but on a Thursday, Friday or Saturday, I'll have 20 or 30 people standing out there," Marchese said.

Marchese has thought about putting in a dining room upstairs, but said it would be more cost effective to open up a dining area in the basement. He would also like to acquire space in front of the building from the city and put in a deck or patio for diners.

Marchese didn't make the building purchase on his own. His nephew, Paul Marchese, owner of Marchese Computers on Ellicott Street, is co-owner of the building.

The acquisition comes just in time for Vic to celebrate National Pizza Month in October, a promotion he's getting fully behind, with one lucky customer becoming eligible to win a big screen TV.

Marchese said he loves food, pizza, especially the pizza business. He's been at it for more than 35 years. He worked 20 years in somebody else's pizza shop, then ran Vic's Doghouse on Park Road for nine years, and now Main St. Pizza.

"I really love what I do," Vic said.

Ken Mistler, whose downtown building ownership dropped from 10 properties to nine with the sale, said it was Vic's idea and he supported it because he believes Marchese will be a  responsible downtown landlord. Mistler noted that if a poor owner got a hold of a building such as the one Vic bought, it could bring down his own property values.

"I was glad to sell it to him because I'm sure he's going to take care of the building," Mistler said. "He will be an asset as a landlord downtown."

Vic Marchese was at his popular Batavia restaurant early this morning washing dishes and waiting for a cleaning crew to arrive following last night's fire that caused an estimated $30,000 damage.

He expects to be open to serve customers by tomorrow, he said.

He won't be able to cook with charcoal immediately, since that's the vent system damaged by the fire, but the rest of the kitchen remains in good shape and ready to serve up pizza, pasta, wings, subs, salads and just about everything else on Vic's menu.

Marchese said he had been away from the restaurant most of the day and returned at 9 p.m. About three minutes later a lady came in and asked about all the smoke in the back parking lot. Vic said he went outside, saw the smoke and immediately called 911.

Fire crews were on scene within minutes. 

The fire was just beginning to poke out of the vent, Marchese said. The flames were doused quickly.

"Good thing," Marchese said. "These old buildings, the whole block could have gone up."

Last night we reported word of a fire at Main St. Pizza Company, 200 E. Main Street, Batavia, but information at the time made it sound relatively minor.

It turns out there the fire caused $30,000 in damage -- $25,000 to the structure and $5,000 to contents of the building, according a report released by the Batavia Fire Department late last night.

The fire was contained mostly to a exhaust duct at the rear of the building, with a "minor extension into the building."

The report states that owner Victor Marchese became aware of the fire when he smelled smoke. He immediately evacuated the customers and called 911.

When city fire crews arrived, they found heavy smoke coming from the duct and quickly dosed the fire with the use of chemical extinquishers and water hoses.

We have three great gift certificates available today: T.F. Brown's, Batavia Downs Grandstand Bar and Grille and Main St. Pizza Company.

T.F. Brown's features a great bar, sports on several televisions and a fun and tasteful menu.

Batavia Downs Grandstand Bar and Grille is set in one of Genesee County's great entertainment spots.

Main St. Pizza company is one of the areas post popular restaurants, and recently took first place in The Batavian's polls for favorite pizza and favorite wings.

All three gift certificates are for $25 and available through The Batavian for $12.50 (half off!), plus a $1 PayPal service fee.

Rules: The gift certificate must be used by within 30 days of purchase. It is not valid with other offers and has no cash value.  People who have won a certificate in the past 30 days are not eligible to win a certificate from the same business as before.  By state law, gift certificates cannot be used for alcohol purchase.

How to Win: Purchase using the PayPal "Buy Now" button below. After the first person to hit the "buy now" button completes the purchase, PayPal will let you know that the item has been sold. Ideally, the winner will arrange to stop by my office on Main Street before 5:00 p.m. (today or tomorrow) to pick up gift certificate. Mail is an option, but it would be better to hand you the gift certificate. 

If you want to be notified via e-mail of future Deals of the Day, sign up for the Deals of the Day e-mail list by clicking here.

Merchants: If you would like your business featured in Deal of the Day, call Howard Owens at 260-6970.

T.F. Brown's

SOLD

Batavia Downs

SOLD

Main St. Pizza Company

SOLD

Today we're offering half-price gift certificates for T.F. Brown's and Main St. Pizza Company, as well as half-price tickets to see the Batavia Players perform The Lion in Winter.

Combine your purchases for a great night out this Friday or Saturday!

The T.F. Brown's and main St. Pizza Company gift certificates are worth $25 each, and they're available through The Batavian for $12.50.

The Lion and Winter Tickets are $10 and The Batavian is selling them for $5 each. Order as many as you like -- take your whole family! For more information on the play and picking up your tickets, click here.

Rules: The gift certificate must be used by within 30 days of purchase. It is not valid with other offers and has no cash value.  People who have won a certificate in the past 30 days are not eligible to win a certificate from the same business as before.  Gift certificates cannot be used, by state law, to purchase alcohol.

How to Win: Purchase using the PayPal "Buy Now" button below. After the first person to hit the "buy now" button completes the purchase, PayPal will let you know that the item has been sold. Ideally, the winner will arrange to stop by my office on Main Street before 5:00 p.m. to pick up gift certificate. Mail is an option, but it would be better to hand you the gift certificate. 

If you want to be notified via e-mail of future Deals of the Day, sign up for the Deals of the Day e-mail list by clicking here.

Merchants: If you would like your business featured in Deal of the Day, call Howard Owens at 260-6970.

T. F. Brown's

SOLD

Main St. Pizza Company

SOLD

Batavia Players: The Lion in Winter

NOTE: Starting Friday, we'll start charging a $1 service fee on Deals of The Day. This is to cover the fee we're charged by PayPal to process the sale.

We're putting up THREE items today: Adam Miller Toy and Bicycle, Herbly Wonderful and Main St. Pizza Company.

All three are $25 gift certificates for $12.50. Half Off!

Rules: The gift certificate must be used by within 30 days of purchase. It is not valid with other offers and has no cash value.  People who have won a certificate in the past 30 days are not eligible to win a certificate from the same business as before.  Gift certificates cannot be used, by state law, to purchase alcohol.

How to Win: Purchase using the PayPal "Buy Now" button below. After the first person to hit the "buy now" button completes the purchase, PayPal will let you know that the item has been sold. Ideally, the winner will arrange to stop by my office on Main Street before 5:00 p.m. on MONDAY to pick up gift certificate. Mail is an option, but it would be better to hand you the gift certificate. 

If you want to be notified via e-mail of future Deals of the Day, sign up for the Deals of the Day e-mail list by clicking here.

Merchants: If you would like your business featured in Deal of the Day, call Howard Owens at 260-6970.

Adam Miller Toy and Bicycles

SOLD

Herbly Wonderful

SOLD

Main St. Pizza Company

SOLD

Today's Deal of the Day: A $25 gift certificate from Main St. Pizza Company in Batavia. The Batavian's Good Deal Price: $12.50 -- HALF off!

I've become a fan of Main St. Pizza not just because it's convienently located to our office, but because everything I've tried from Main Street has been outstanding. Main Street Pizza is more than just pizza.

The gift certificate must be used by within 30 days of purchase. It is not valid with other offers and has no cash value.

Rules: Purchase using the PayPal "Buy Now" button below. After the first person to hit the "buy now" button completes the purchase, PayPal will let you know that the item has been sold. Ideally, the winner will arrange to stop by my office on Main Street before 5:00 p.m. to pick up gift certificate. Mail is an option, but it would be better to hand you the gift certificate. 

If you want to be notified via e-mail of future Deals of the Day, sign up for the Deals of the Day e-mail list by clicking here.

Merchants: If you would like your business featured in Deal of the Day, call Howard Owens at 260-6970.

SOLD