publicity

 

(Erie Canal Lock)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. What's afoot this morning?
JOE: I was just thinking over my weekend.
CALLIOPE: Were you satisfied with it?
JOE: I enjoyed all the socializing and even got a little work done.
CALLIOPE: Such as?
JOE: Distributing my book announcement to my readers, thinking about my next book and planning my publicity.
CALLIOPE: Tell me more ab out the publicity.
JOE: I will notify all my contacts on various sites, do some videos for Youtube and ask for an announcement in the local paper.
CALLIOPE: What focus do you plan to take with the newspaper?
JOE: Distributing my book for free, it's format as a dialog which is unique as far as I know and what goes into being a writer.
CALLIOPE: Sounds like a good start. Do you ever pay for advertising?
JOE: I haven't yet and don't think that is a very efficient or productive approach at least for me considering the cost.
CALLIOPE: So you plan to rely more on word of mouth.
JOE: I do. At least for the time being. Talk with you tomorrow.

(Sunset in Leroy)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Sleepy.
CALLIOPE: Didn't you go to bed last night?
JOE: I did but I kept waking up with new ideas for my writing.
CALLIOPE: I had a few ideas I thought I might share with you.
JOE: Thanks. I woke up early and wrote them all down before I forgot them.
CALLIOPE: I hope they help.
JOE: I'm sure they will?
CALLIOPE: Where do you plan to start?
JOE: I finished reviewing our book, Conversations with Calliope, and I think the text is adequate.
CALLIOPE: But?
JOE: It could use a little enhancement.
CALLIOPE: Such as?
JOE: I am going to try adding a cream background instead of white which seems a little boring. I will also rearrange some of the photos and complete an index I started yesterday. I also plan to add to the announcement and publicity ten reasons to read this book and ten reasons not to. I'm anxious to get going again. Talk with you tomorrow.

[img_assist|nid=5417|title=Daisies|desc=|link=node|align=left|width=0|height=50] (Daisies) JOE: Good morning Calliope. CALLIOPE: Good morning Joe. How did the radio show go? JOE: Quite well I thought. CALLIOPE: Tell me about it. JOE: I have appeared on the radio before. Although I was not sure exactly what to expect, I didn't feel nervous. CALLIOPE: What put you at ease? JOE: I arrived early and watched the interview before mine. I had also met Wanda Frank, the host of the show and knew her style. CALLIOPE: What happened on the air? JOE: She asked me to introduce myself and my book, Navigating Life. CALLIOPE: Then what? JOE: I had sent her a brochure before the show and she chose several points I had outlined to explore further. CALLIOPE: Anything else? JOE: She wanted to know what were the major influences in what I write now. CALLIOPE: What did you tell her? JOE: I had been thinking about this on the way to the show. I told her I had nine years in the seminary and monastery to think about life, especially my own. Then I worked for thirty-five years as a psychologist helping people make sense of their lives. All in all, a good experience. Talk with you tomorrow.

Whale Mural- Robert Wyland

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. What are you up to today?
JOE: In a couple hours I will be appearing on a local radio talk show in Batavia.
CALLIOPE: Have you ever done that before?
JOE: I have, but not about my writing.
CALLIOPE: What's the focus today?
JOE: I will have a ten minute spot in which my book, Navigating Life: Commonsense Reflections for the Voyage will be featured.
CALLIOPE: Not much time. How will you handle it?
JOE: It is in the hands of the interviewer Wanda Frank who has hosted the show for many years. I have met her socially at arts events. She is a respected figure in the local arts community and has directed a number of community theater musicals over the years.
CALLIOPE: What do you expect will happen?
JOE: As she put it, she will pick my brain.
CALLIOPE: And what will she find?
JOE: My reasons for writing.
CALLIOPE: Which are?
JOE: To encourage people to take charge of their lives for the communal good. Talk with you tomorrow.

(Sea Lions- Pier 39, San Francisco)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: A little sluggish.
CALLIOPE: How so?
JOE: Hard to tell. Sometimes I get off to little slower start. Today is one of these days.
CALLIOPE: What are you up to today?
JOE: Now that I have my column on perfection finished for Saturday, I will turn to other matters. I have been thinking about a newsletter.
CALLIOPE: What are you thinking?
JOE: I have been sending my column to a growing list of people. I have considered making it into a newsletter with quotes, photos and writing news as well as the column.
CALLIOPE: Sounds interesting. Who would you invite?
JOE: People already on my mailing list as well as people I have met in various online groups and whom I have established as friends.
CALLIOPE: Sounds like a good start. How are you doing otherwise with making people aware of your work?
JOE: I've been thinking about that too. I haven't done any local publicity for my book yet but have started exploring options for radio stations and the newspaper. I am also looking at a reader forum at church.
CALLIOPE: So at least the wheels are turning.
JOE: They are. Now I'm ready for the day. Thanks for listening. Talk with you tomorrow.

(Diverse Audience)
JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. I wasn't sure I would hear from you today.
JOE: It turns out I was busy for a while.
CALLIOPE: So early? What were you up to?
JOE: I was engaged in a Podcast about my writing.
CALLIOPE: With whom?
JOE: John Murray for his now podcast series Rambling Verser, associated with Story Institute.
CALLIOPE: I see. How did it go?
JOE: Quite well. He sent me a series of questions he wished to explore and I was ready when he called.
CALLIOPE: Do you like having the questions ahead of time?
JOE: It made the interview much easier. I could concentrate on expressing myself rather than being nervous about what to say or what was coming next.
CALLIOPE: Did you get to say what you wanted to?
JOE: I did. I have had a little experience with podcasts in the past as well as a recorder interview about my writing. I think I am becoming much more comfortable with the process.
CALLIOPE: What did you learn from the experience today?
JOE: One of his questions was what made my readers unique? I hadn't thought much about this until he posed the question. I realized that my readers were thoughtful about their own lives and concerned about their effect on others. They also approach life from a spiritual perspective, which I define as "awakening to the goodness and joy for which you were created." Talk with you tomorrow.

(St Mark's Church and Oatka Creek)

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JOE: Happy new year Calliope.
CALLIOPE: And to you. How did you end the year?
JOE: With quite bit of socializing. A lot more than is usual for me. But I enjoyed every bit of it.
CALLIOPE: And now back to the keyboard?
JOE: Yes. I spent some time over the past couple days refining my publicity release and brochure.
CALLIOPE: So that's finished?
JOE: For now, but there's always room for improvement.
CALLIOPE: Now what?
JOE: I will keep working on marketing. I have been concentrating on the internet but have thought a little about local publicity.
CALLIOPE: In what regard?
JOE: I have not approached the local newspaper or radio yet but plan to.
CALLIOPE: Anything else?
JOE: I haven't done much by way of public appearance with my previous books.
CALLIOPE: Are there some opportunities?
JOE: I've been considering that. There are service groups like Kiwanis and Rotary as well as senior centers and perhaps religious groups. I have also considered a reading at the library.
CALLIOPE: Lots to explore.
JOE: There is. I'd better get working on it.

(Nineteenth century tavern- Genesee Country Village)

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JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you this morning?
JOE: Good. I have my Christmas shopping and report writing done and am ready to get back to work on my writing.
CALLIOPE: Did you get anything literary done yesterday?
JOE: I finished posting the reading guides I developed and shared with you a couple days ago.
CALLIOPE: Did you do one for Navigating Life?
JOE: Not yet. I need to wait until my book is listed on Amazon so I can include it.
CALLIOPE: I see. What plans do you have for today?
JOE: I think I will start posting this blog on the sites where I previously did.
CALLIOPE: Don't you still have links there to this site?
JOE: I do but decided it was too much to expect readers to travel here. I thought it might be best to just post them where I did before.
CALLIOPE: Why did you change your mind?
JOE: It had to do with Google. I thought that by listing my blog in several places it reduced the Search Engine Optimization qualities of the blog.
CALLIOPE: Doesn't it?
JOE: I think so but decided it made more sense to have greater visibility than to count on it optimizing visits to my web site. Talk to you tomorrow.

 
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JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Fine.
CALLIOPE: Did you do anything exciting over the weekend?
JOE: No. I was ready for an uneventful one. I spent it reading and relaxing.
CALLIOPE: What are you reading these days?
JOE: I finished Lee Child's novel, Nothing to Lose and am working on a rereading of The Poisonwood Bible.
CALLIOPE: Still working on on your voice for Marital Property?
JOE: Yes. But I have decided I like the first person approach and plan to complete revision from this perspective.
CALLIOPE: Glad you like the change. Anything going on in marketing?
JOE: I have a draft for my video, Are You Afraid of This Book. Now I am working on the technology. One approach provides better video and the other better sound. I am looking for an approach which provides both.
CALLIOPE: Have you discovered one?
JOE: I think my video camera would work best but it is being uncooperative at the moment and will not connect to my computer.
CALLIOPE: Have you narrowed down the problem?
JOE: I have pretty well decided it is the camera. The cord and computer seem to be working okay. Maybe I'll take it to the shop. Talk with you tomorrow.
(Relaxing in Jackson Square, Batavia, NY)