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New sponsors, and more evidence why supporting local businesses is important

By Howard B. Owens

There are now 118 businesses signed on as sponsors of The Batavian. That's the highest total ever.

In the past two months, we've been please to have the following businesses sign on as sponsors:

I've written before about how supporting local businesses keeps more local dollars in our home community. Communities with vibrant local businesses demonstrate all kinds of benefits for local residents.

Along those lines, a recent study found that counties with thriving small businesses also have healthier residents.

The study of 3,060 counties and parishes in the contiguous United States -- published online in the "Cambridge Journal of Regions, Economy and Society" and forthcoming in its March print issue -- brings new evidence to a body of research literature and a debate among sociologists, who traditionally have advanced two competing hypotheses about how small business impacts public health.

Some sociologists argue that small businesses — unlike chain retail "big box" stores and large manufacturing plants — have a greater investment in the community and thus have more at stake when it comes to the well-being of employees, customers and other local citizens. The LSU and Baylor University researchers, who analyzed national population, health, business and housing data, found that the greater the proportion of small businesses, the healthier the population.

"Some communities appear to have thriving small-business sectors that feature entrepreneurial cultures that promote public health. A place like this has a can-do climate, a practical problem-solving approach in which a community takes control of its own destiny," said co-author Charles M. Tolbert, Ph.D., chair of the Sociology department at Baylor. "The alternative is the attitude that 'Things are out of our control.' "

It's critical we all do all we can to support locally owned businesses.

On The Batavian, you can find information, now, about 118 local businesses. On Shop Batavia, there are now close to 157 local businesses posting information about who they are and what they do.

In other words, it's now easier than ever to support your local business community.

Here's a complete list of sponsors of The Batavian:

 

Most viewed posts for January 2012

By Howard B. Owens

Here are the most viewed posts for January, 2012:

It was, overall, a big traffic month for The Batavian. A new record was set in visits, but not in page views.

Visits: 340,980
Page Views: 512,319

The most viewed posts on The Batavian for 2011

By Howard B. Owens

More than 3.3 million times people visited The Batavian in 2011 to find out what's going on in Genesee County.

That's up from 2.5 million visits in 2010, when the site served up 4.3 million page views. In 2011, The Batavian served 5.6 million page views.

Here are the most viewed posts of 2011:

Stories denoted with (*) were reported first, and in some cases, exclusively, on The Batavian.

Below are the most viewed posts for December, November and October. Again, stories you read first on The Batavian are denoted with an (*).

December:

November:

October:

Happy New Year from The Batavian!

Shop Batavia: One local business shares success with new site

By Howard B. Owens

I was thrilled to get this email from Brian Staebell, marketing director for Roxy's Music, and wanted to share it. Brian clearly gets what we're trying to do with Shop Batavia.

I was very excited about Shop Batavia when you showed it to me and even more after getting in and seeing how easy it is to manage your products and business listings. I’m looking for ideas where we can help each other promote our businesses together. I think if Shop Batavia is successful, we’ll be successful. We’ve already seen sales through the site. We received one direct order for a music stand and another customer saw our guitar starter pack on the site and decided to stop in and buy it. Reaching out to the the local market through shopbatavia.com  is an additional avenue to promote our business in conjunction to our existing website. Being able to drive sales both online and in store is very important to us, this service does that and more. So far, Shop Batavia has been successful for us.

As I said before, when Shop Batavia came along, I felt like it was an unexpected gift -- a great chance to create a new revenue avenue for The Batavian so we can continue to grow the business. But I also was excited because Shop Batavia brought to local businesses some really powerful marketing tools -- tools that through other avenues can be difficult, confusing and/or expensive, but here they were in one place, affordable and accessible.

The real power of Shop Batavia, though, will be realized when we have widespread participation from local businesses. The more businesses using Shop Batavia, the more local residents will want to use it as a shopping guide, restaurant guide, community bulletin board, business directory and online shopping mall.

All boats will rise together -- for local businesses and for local residents.

It was great to read Brian's email and see that he understands the success of Shop Batavia isn't just about success for a business venture of The Batavian's, it also means a success for his business, for all the local businesses it serves and for the people who use the site to shop local businesses.

If you haven't checked out Shop Batavia yet, click here. Nearly 100 businesses have already signed on for accounts and there are new products, services and savings available every day.

Introducing Shop Batavia

By Howard B. Owens

Most readers will probably remember the trip I took to Chicago a couple of months ago – for a conference with other small, local publishers.

One of my longtime friends in the industry was there and she showed off a service she had launched in her local community to deliver really powerful online marketing tools to locally owned businesses.

These were tools that can be really expensive and time-consuming for local businesses to implement on their own, but here was an effective, efficient and affordable solution.

I told my friend I wanted to bring this service to Genesee County. She got me in touch with the developers and a few weeks ago we signed a contract so The Batavian could deliver this powerful platform to local businesses and the local shoppers who will use it.

Today, we are introducing Shop Batavia.

Why will local businesses like Shop Batavia?

First, because never before have merchants in Genesee County been offered such powerful marketing tools at such an affordable rate.

ShopBatavia.com isn't just another "hope they find us" business directory with nothing more than a picture and a few words about your business. With ShopBatavia.com merchants can actually sell online, offer specials, discounts, coupons, daily deals, product information, set up newsletters for direct marketing, integrate with Facebook and Twitter, answer customer questions and do it all in an environment that is professional and backed by same-day phone support.

ShopBatavia.com is bolstered by the marketing power of The Batavian, with its thousands of daily local readers and thousands of Facebook fans.

With powerful reporting tools, you won't have to guess if ShopBatavia.com is working for you. You will know it's working for you.

Why will local shoppers love Shop Batavia?

Because for the first time, they’re going to be able to shop online at dozens of locally owned businesses and either arrange in-store pick up or have the items shipped directly to their homes.

Customers will be able to use Shop Batavia to find local coupons, discounts, special sales, browse restaurant menus and contact local merchants with questions.

And all of this will be available online, from any computer or mobile device 7/24, every day of the year.

I’m excited and pleased to bring Shop Batavia to Genesee County. There is not now, nor has there ever been, anything like Shop Batavia available to Genesee County residents and businesses.

Happy Thanksgiving from The Batavian

By Howard B. Owens

I've had a couple of conversations recently that reminded me how fortunate we are to live in Genesee County.

The first was with a gentlemen who came into Delavan's on Friday night. He's from Ohio but visits Batavia regularly for business. He's decided to buy a small home here rather than always packing for a hotel stay.

"I love Batavia," he said. "It's a great little city. The people are friendly, the crime rate is low, there's a lot beautiful old homes around and it's a nice area."

The other conversation was with Jeff Stephen, the dairy industry expert. Stephen had no idea I was from California when we started to talk, but he began to compare Batavia to the so-called Golden State. Batavia, he said, was a great place for a company to set up business compared to California. We have good schools, the cost of living is so much lower, it's less crowded and people in Western New York, unlike California, he said, really appreciate their jobs.

San Diego, my hometown, can call itself America's Finest City, but I think where I live right now has it beat hands down.

There's a lot of advantages to living in Genesee County that are easy to forget as we go about our day-to-day business. Every community has its problems, and it's easy as we struggle to solve them to let them become bigger in our minds than they actually are, or to forget about all of the good things around us.

All of us in Genesee County have a lot to be thankful for, from the place we live, to the neighbors who are always ready to help, to the friends we stand by and who stand by us, to the families we cherish.

On behalf of myself, Billie, Lisa Ace and our correspondents, we want to thank both our readers and our advertisers for making it possible for us to live and work in America's Finest Little City. We wish you and yours the very best. Happy Thanksgiving!

Coverage for the next seven days

By Howard B. Owens

Today, Billie and I are moving from our apartment into a rental house. Tomorrow will also probably be taken up with moving and getting settled in.

Thursday, I'm flying to Chicago and will be gone through Tuesday.

Throughout, we'll have our scanners on and endeavor to keep the site updated with breaking news. WBTA's Geoff Redick will also provide coverage of Genesee County news, posting directly to The Batavian. We will also have some coverage from our correspondents. And while on the road, there will be news items that come into me that I can post. All-in-all, we should be able to keep the site appropriately updated.

In Chicago, I'll be attending a conference of local online news publishers, then the same university that arranged this conference is hosting about a dozen of us more successful publishers for three days of discussion about how we might continue to grow our businesses.

There's a lot of concern in the journalism world about the fate of newspapers and whether online-only news sites can be economically viable enough to fill in any gaps in news coverage. The Batavian is at the forefront of building a sustainable online-only news business, which is why I've been invited -- all expenses paid -- to these conferences.

While I won't be around to go out and cover things like I typically would, we will continue coverage of our community.

Winners selected in three contests on The Batavian

By Howard B. Owens

We've selected the winners of three contests we recently held on The Batavian.

In the Facebook "Like" contest sponsored by Hardcor Audio, Brian Staebell is the winner. Staebell wins a free remote starter from Hardcor Audio.

In the Facebook "Like" contest sponsored by Scratch Bakery, the winner is Denise Rader. Rader wins a birthday party package.

In the Facebook "Like" contest sponsored by The Batavian, Lynn Bezon is the winner. Bezon wins an 8G iPod.

Thank you to all who participated. We'll have more contests as soon as we get them organized.

Comment changes

By Howard B. Owens

Our comments section has changed just a bit.

Users who have photos uploaded to their profiles will now have their pictures appear with their comments.

We've also added a system for you to vote for comments. Right now, under each comment an up and down arrow appears. If you like a comment, vote it up; if not, vote it down.

Unrelated, sort of, overnight, there was a technical glitch with the server and comment threads on a couple of posts were lost. If you notice some comments from yesterday are missing, this was nothing intentional.

The Batavian site update

By Howard B. Owens

This morning you're seeing a slightly revised home page for The Batavian. It's no radical change -- we didn't get away from the basic layout, which has proven an easy format for readers to read and a successful model for the ads of local businesses -- but the design is a little cleaner.

We also added a long- and much-requested feature, a Facebook "like" button on stories (we need one on individual comments, too, but that will take some time yet to institute).

The other significant change is how ads are displayed. Except for the few premium positions on the site, the ads will now randomly shuffle on the page every time you load the page.  

In other words, you visit the home page and then come back later and reload it the ads on the left and the right that are part of the shuffle system will all change locations.

It's a random redistribution of the ads on the page ensuring each local business's ad gets mathematically equal appearances at each position on the page, from the top to the bottom.

Previously, I had to manually move the ads around about once a day.  

Giving ads an equal distribution should in itself lead to more clicks on ads. Also, the human eye is naturally drawn to things that change on a web page, so people who visit the site will see a different order of ads each visit.  

One last note, there was some bad code in the old site's layout. The new site has a fresh set of code controlling the layout, which should add (and initial feedback seems to be indicating this is true) a bit of improvement in the home page's load time.

Thank you to our IT guy, Nick, a Batavia resident, for his work on the redesign. We have more improvements to the site planned.

Most-viewed posts on The Batavian for July 2011

By Howard B. Owens

Here are the most viewed posts for July 2011:

July was a record traffic month for The Batavian, beating out records set in August 2010.

Visits: 335,359
Page Views: 601,325
Unique Visitors: 81,875

For comparison sake, the August 2010 numbers:

Visits: 256,391
Page Views: 443,330
Unique Visitors: 70,638

I knew I hadn't posted the most-read posts for a little while, but was surprised to find I hadn't done it since January. After the jump, the missing months.

June 2011:

May 2011: 

April 2011:

March 2011:

February 2011

Love The Batavian? Thank a sponsor.

By Howard B. Owens

It's always gratifying when I'm at some public event and a fan of The Batavian comes up to me and tells me how much he or she loves the site. The word "addiction" pops up frequently.

Often times I remind the fan, "If you love The Batavian, tell our sponsors."

With out the local businesses who support The Batavian, the site wouldn't exist.

So, please, when you shop or dine, try to support a local business first, and the local businesses you should support first and foremost are the ones that help keep The Batavian going.

To help you in your quest to support sponsors of The Batavian, here's an updated list:

A.D. Call and Sons
Adam Miller Toy and Bicycle
Alabama Hotel
Alberty Drug Store
Alex's Place
Alli's Cones and Dogs
Baker's Frontier Kitchens
Barrett's Batavia Marine and Sporting Supplies
Batavia Downs
Batavia Muckdogs
Beds 'n' Bones Pet Lodge
Beverly's Florist
Bohn's Restaurant
Bontrager's Auction
Bontrager's Real Estate
Bourbon & Burger Co.
Carlson's Studio
CASA
Cedar St. Sales and Rentals
Center Street Smokehouse
Classic Home Improvements
Clor's Meat Market
Cookies & Milk
Computer & Phone Repair
Crazy Cheap Cars
Cruiser's Creamery
D&R Depot Restaurant
Dan's Tire
Delavan's Restaurant and Tavern
The Detail Shop
Dupont TV
Empire Tractor
The Enchanted Florist
Espresso Salads and Subs
EZ Budget Insurance
Fastec Automotive
Fedora's Diner
Ficarella's Pizzeria
Foxprowl Collectibles
Genesee Community College
Genesee County Emergency Services
Genesee Country Farmers Market
Genesee Dental Group
Genesee Graphics
Gilmartin
Glass Roots
Grammy's Laundry
Greens of LeRoy
H.E. Turner & Co.
Hardcor Audio
Hawley's Hots
High Voltage Tattoo
Holy Family School
I.R. Systems
The Insurance Center
J. Leonard McAndrew
Jagged Edges Salon
John's Service Station
Ken Barrett
KleenAll
Kraving's Kafe
Kreative Design Kitchen & Bath
L.C. Mosman
Lamb Family Medicine
Larry's Steakhouse
Lathan Tree Service
Le Roy Hearth and Home
Lei-Ti Campground
LPL Financial
Main St. Pizza Company
Making Memories of Travel
The Mane Attraction
The Manor House
Mark Lewis Agency
Matteo & Mullen, CPA
Max Pies
Michael Tomaszewski
Millennium Computer
Minty Wellness
Next Level Fitness
Nothnagle - Danielle Torcello
Nothnagle - Frank Minuto
O'Lacy's Irish Pub
Oliver's Candies
Optique
Pauly's Pizza
Pellegrino Auto Sales
Planned Parenthood
Present Tense Books
Pudgie's Lawn and Garden Center
Red Osier
Russell Marchese, DDS
Scofield Roll-Off Service
Scratch Bakery
Select Collision
Settler's Restaurant
South Beach
South Main Country Store
Stafford Trading Post
Southside Deli
Terry Hills
The Finishing Line
Tim Kabel Building
T.F. Brown's
Valle Jewelers
Viking Valhalla/Rose Bowl
Windy Woods Custom Design
West Main Wine & Spirits
WNY Fireplace Outlet
Yassess Construction
Zoom N Groom Dog Grooming

The Batavian gets national attention after tweet by Brad Paisley

By Howard B. Owens

A tweet by country artist Brad Paisley has turned a local event into national news.

On July 23, Paisley played a show at Darien Lake and 14 people were arrested and another 56 received citations for alleged underage drinking.

Paisley's tweet: "Quite a performance in Darrien Lakes (sic) Saturday. We also played music..." 

And he included a link to a local news outlet.

The tweet has led to coverage in CMT, Country Weekly and The Tennessean, among others, as well as debates and discussions on country music radio about underage drinking and media outlets that publish such information.

For the record, Paisley's link went to this story on The Batavian: Brad Paisley fans arrested in droves at Darien Lake.

Coverage across the nation linked to The Batavian (even if the stories kept referring to our online-only site as "the local paper" and "the local newspaper." (Thanks to The Tennessean for correcting its references to The Batavian.)

I only mention this as a factual correction to coverage in another media outlet. Another news outlet based in Batavia left these facts out of its coverage of how national media is reporting on the arrests. Not to brag, but it wouldn't even be a national story if not for Brad's tweet, and the tweet was a response to coverage on The Batavian, not elsewhere. Just so you know.

NYC bound

By Howard B. Owens

Shortly I'll be on the road to Buffalo to catch a flight to New York City.

While I'm gone, breaking news will be covered by Billie and WBTA.

I return Sunday.

In NYC, I'll be the guest of the New York Times and New York University for an event called the "Hyperlocal Conclave."

"Hyperlocal" is this made-up word that all of the news industry uses now without really understanding what it means to describe news sites like The Batavian. I think what we do is just good, old-fashioned -- the way newspapers used to do it -- local journalism. But it's such a radical concept -- to concentrate coverage on just one community, even though it's very old school, that the industry had to give a name to the business model.

The Batavian is unique among "hyperlocal" news sites in that it actually makes money -- not a lot, but we keep food on the table and a roof over our heads. There's only a handful of other sites in the United States that can make the same claim. So, when these conferences come up, I periodically get invited to talk about how and why we can get sponsorships from, say, more than 100 local businesses.

Obviously, I'm proud what what we've done with The Batavian and continue to be grateful for the support of the community, readers and advertisers. Thank you.

While in NYC, my short stay will be concentrated in the area around NYU, which I think is Greenwich Village/Soho -- an area of the city that I've never seen much of before.

Here's my title

By Walter Reed

This is my information I want to share on The Batavian.

Make a change.

Tutorial: How to embed a video on The Batavian

By Howard B. Owens

We used to have a series of tutorial videos, but they became outdated. For some time, I've wanted to remake them and this weekend got a chance to start on that project.

Since we have so many questions on how to post a video in a comment, I thought that ought to be the first topic to cover.

A weekend off, more or less

By Howard B. Owens

My parents are flying into Buffalo tonight and will be spending Saturday and Sunday in Batavia. Much of our weekend, then, will be taken up with showing them the beauty and wonders of Genesee County. We'll do some sightseeing on Saturday, and on Sunday, Billie and my mom are going shopping and I'm taking my dad to the Batavia Muckdogs game.

Alecia Kaus, a local freelance journalist (she shoots a lot of news video for Buffalo and Rochester TV stations) will monitor the scanner for us and report anything that needs to be reported. If something big breaks, well, we'll figure out how to handle that if it happens.

Of course, I'll still be around and check in on the site from time to time.

It should be a beautiful Saturday and we're hoping it doesn't rain on Sunday. Have a nice weekend, and to all the dads, Happy Father's Day.

The photos are from a short little drive I took this afternoon. Top, a cloud disperses the sun's rays over West Main Street Road, and below, a duel stand of trees on South Main Road (which, as many times as I've driven down this street, I've never noticed before).

Welcome to The Batavian: Lisa Ace

By Howard B. Owens

We've hired new marketing and sales coordinator at The Batavian.

She's Lisa Ace, a resident of Batavia who has a wealth of experience in marketing and graphic design.

Ace, originally from Utica, moved to Batavia 13 years ago to attend GCC. She stayed after meeting Chris, a native of Stafford.

After they got married, they decided to stay in Genesee County.

Ace has worked locally at the Batavia Daily News and p.w. minor in marketing and graphics. She's also done free-lance work for a variety of clients.

She has a degree in design from Buffalo State College.

Her hobbies include making beaded jewelry, baking and her two cats.

Ace replaces Ethan Thompson, who has accepted a one-year scholarship for a Christian education opportunity in the Adriondacks.  

So, best wishes and congratulations to Ethan and welcome, Lisa!

The Batavian Challenge: Polls open at 6 a.m., so go vote

By Howard B. Owens

The Board of Election site provides a complete list of polling places in Genesee County.

Polls are open from 6 a.m. to 9 p.m., so if you're registered to vote, there's pretty much no excuse not to show up at your polling place today.

Even if you're fed up with the race, turned off by the robo calls and the greasy commercials, go vote. Turn in a blank ballot if you must.

This is shaping up to be a VERY tight race. Unlike any congressional race in this area for a long, long time, your vote carries more weight and counts like never before. Don't miss you chance to cast a ballot that really matters. Genesee County voters, especially, could make all of the difference in the race.

Here's the lastest on The Batavian challenge (pledges paid to local charities if Genesee County leads all counties in the NY-26 in voter turn out):

The Batavian, $100 to the Genesee Justice Foundation.

Jeff Allen, $100 to Care-A-Van Ministries.

Dan Jones, $26 dollars to Care-A-Van Ministries and another $26 dollars to the USO.

Dave Olsen, $25 tor GJ and $50 for The Loyola Recovery Foundation.

Joanne Rock has pledged $25 to GJ.

Lorie Longhany, $26 to the Child Advocacy Center wing of Genesee Justice.

Ricky G. Hale, a local plumber, has pledged $100 to Genesee Justice.

District Attorney Lawrence Friedman has pledged $1,000 -- with $500 going to the Genesee Justice Foundation and $500 going to Justice For Children GLOW Foundation. Any other members of the legal community like to step forward?

Ken Mistler pledged $100 for Volunteers for Animals.

County Clerk Don Read has pledged $100 for Crossroads House. 

James Renfrew has pledged $50 for Genesee Justice.

Chris Charvella has pledged $50 to Loyola Recovery.

That's more than $1,700 in pledges.  

Genesee County is counting on you to vote today.

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