thebatavian

It's exceptionally gratifying to meet people who love The Batavian. It's common for me to attend a public event and meet people who say, "I love your site. I visit it several times a day to find out what's going on."

So I have a request for all the readers who love The Batavian: Support our sponsors. Without them -- 51 of them now -- there is no local news site like The Batavian.

Please patronize The Batavian sponsors first, and when you do, it is exceptionally important that the owners or managers know that you saw their ad on The Batavian. Please tell them, "Thank you."

Here is a list of our sponsors:

Adam Miller Toy and Bicycle
Affordable Floor Covering
Alex's Place
Amelia's Antiques and Collectibles
Angelican Community Church
Barrett's Batavia Marine and Sporting Supplies
Batavia Cycle Center
Batavia Downs Casino
Batavia Muckdogs
Blue Pearl Yoga
Bonarigo & McCutcheon
Carlson's Studio
Cedar St. Sales and Rentals
Center of Attention Auto Spa
Center Street Smokehouse
Charles Men's Shop
D'n'R Fireplaces and Stoves
Delavan's Restaurant and Tavern
Diegelman Plumbing
Eclectic Creations
The Enchanted Florist
Fastec Automotive
Genesee County Red Cross
Genesee Feeds
Godfrey's Pond
Herbly Wonderful
Holland Land Office Museum
Jackson St. Grill/Belladessa's
The Insurance Center
Larry's Steakhouse
Lewis and Lewis
Main St. Pizza Company
The Mane Attraction
The Manor House
Max Pies
O'Lacy's Irish Pub
Oliver's Candies
Pellegrino Auto Sales
Picasso's Pizza
Present Tense Books
Pudgie's Lawn and Garden Center
Reeb Family Moving
Roxy's Music Store
Settler's Family Restaurant
South Main Country Store
Southside Deli
Sport of Kings
T.F. Brown's
Total Image Hair Salon
T-Shirts Etc.
Valle Jewelers

The Batavian continues to grow. Most recently, we've been fortunate enough to meet up with three young women who aspire to careers in journalism, but are just starting out and are looking for more experience -- and they also believe that Web journalism is the way of the future. They all are big fans of The Batavian, so they stepped forward to offer to help with local news coverage.

We're not yet to the point of hiring staff writers, but we asked them if they would take on the volunteer role of "correspondent" and either cover a beat or be available for occasional assignments.

Tasia Boland should be a familiar name to long-time readers of The Batavian. She was an intern for us last semester and after taking a break, she's back with The Batavian covering a variety of assignments. Tasia is originally from Wisconsin, but moved to New York in 2002 and currently resides in Batavia.  She graduated from Brockport with a Bachelor's Degree in Journalism. 

Brittany Baker grew up in Genesee County, graduating from Oakfield-Alabama High School in 2004. She started her journalism education at GCC and went on to Buffalo State College then SUNY Brockport where she earned a Bachelor's Degree in Communications - Broadcasting, with a minor in English.  Her career goal is to become a TV news anchor at a WNY station. Brittany is covering Oakfield and Alabama for The Batavian.

Gretel Kauffman first approached me and Billie at the Muckdog's home opener about doing an internship with The Batavian this summer. She is interested in a career in journalism. Gretel is a sophomore at Elba Central School. She has published poems in various magazines. She is the daughter of Bill and Lucine Kauffman. Gretel is covering community events in her hometown of Elba.

We're always on the scout for people interested in being correspondents for The Batavian. If you have a particular area of Genesee County you would like to cover, contact Billie Owens:  billie (at) the batavian(oneword) dot com.

Most viewed posts for July

• Driver of Kid Rock crew busted for alleged DWI
• No injuries reported after tornado touches down in Corfu
• Tornado hits Corfu, power lines down, Route 33 closed
• Batavia Trivia - Pizza Shop in East Town Plaza?, by Bea McManis
• Serious injury accident reported at demolition derby at Genesee County Fair
• Recap: Tornado strikes Corfu, damages homes and businesses, but no injuries reported
• Today's Poll: Do you think Sarah Palin is planning on running for president in 2012?
• More than 100 people arrested at Kid Rock concert at Darien Lake
• Corfu tornado videos submitted to YouTube
• Tornado Picture, Corfu.... July 25, 2009, by Susan Kennelly

Here's our most viewed video for the month:

July was big for The Batavian -- we signed our 48th sponsor (the goal was 50 by the end of July, so we didn't quite make it, but maybe we'll do better in August (our goal for August is 60 total by the end of the month)  -- and more people visited The Batavian more often than ever before.

The final traffic numbers surprised me. Our previous audience record was set in June. It was such a big jump over May that I figured that unless some would-be robbers again miscalculated and picked a bank in Genesee County as an easy mark, July traffic would fall short of June.

Now, you may be thinking, "But Howard, there was that tornado last week -- that had to boost traffic," and it did, but as I watched the numbers come in even before that big news story, I realized July's traffic was getting a lot closer to June's traffic than I anticipated.

Thank you to all the new and established readers who make The Batavian your first choice for local news.

The Batavian is the #1 online news source for Genesee County.

Now, that last sentence surely just made a few people over at our cross-town rival a little red faced. They don't believe it's true. That's fine. They don't have a lot of experience in looking at online audience data. I've been doing it for nearly 15 years, so I'm happy to explain why and how I make that claim.

Our friends over at the Daily News have been running ads at Dwyer Stadium that proclaim thedailynewsonline.com is the area's most visited Web site, and "it's not even close." 

Within the past week, the management over at the Daily started running an online ad that implies the same claim and links to a site called Compete.com to demonstrate how much bigger the Daily's online audience is than The Batavian.

Now the most amazing thing about this ad isn't how disingenuous it is (and it's very misleading), it's that it marks the first time that "the paper of record" has made any sort of official acknowledgment that The Batavian even exists.

The problem with leaning on Compete.com is that no online professional believes any longer that its stats are anything close to accurate. It, along with Alexa, are completely discredited. Compete.com is too easy to game. All you need to do to boost your traffic numbers is get your IT guy to install the Compete toolbar on every employee's machine and wham, your traffic numbers jump.

At this point, I have no interest in Compete as a source of audience information, so I wouldn't even have looked at the site yesterday except that the Daily linked to a page comparing its site traffic to The Batavian's.

Compete.com pegs the total number of people who visited The Batavian at 18,000 (and says it declined over the past month). That's just plain, flat-out wrong. Worse yet, the folks at the Daily know it's wrong.

A newer third-party measurement service is Quantcast. It will measure traffic for any site that signs up for the service, and the traffic data of member sites is publicly available. Both The Batavian and the Daily are measured by Quantcast (which is how I know that the Daily folks have some clue Compete's numbers are way off base -- they also watch the Quantcast numbers). Again, Quantcast under reports our traffic (the latest Quantcast number is 25,000 people visiting the site over the past 30 days, which  is an under count by about 11,000 people), but the site does provide the folks at the Daily some indication that Compete.com isn't a trusted source of audience data.

Here at The Batavian, we pay close attention to our audience numbers as measured by Google Analytics, an industry leader and one that many of my peers in the profession trust (FWIW, I've served on the Newspaper Association of America's Audience Development Committee and have acted as an adviser to a major audience research company). According to GA, more than 36,000 people visited The Batavian in July, and nearly 35,000 visited in June.

Now, I'm not sure if the Daily uses GA. I do know they measure their own traffic with an application called MerlinStats. MerlinStats, which the Daily cited in a print ad it ran recently bragging on its online traffic, is a product of Town News, a company owned by the newspaper conglomerate Lee Enterprises, based in Iowa. Town News provides the Daily with its online content-managment system (the software that powers its Web site).  Town News also provides the Daily with something called a SWAT team, which is a service whereby Town News sends high-pressure sales reps into a local market to sell as many ads as possible in a one- or two-week period. The conflict of interest should be obvious: The same company that provides the Daily with the stats that it uses to sell its ads also makes money off those same ad sales. It must show strong traffic numbers in order to justify the expense of the Daily's content-management system.

All that said, I won't dispute that the Daily, overall, gets more people visiting its site than The Batavian. Quantcast tells me as much, and even as it undercounts The Batavian's traffic, it surely undercount's the Daily's traffic by some equal proportion.

So, when the Daily folks say "the area's most visited Web site," in a sense they're not lying.

Of course, the Daily defines "area" as Orleans, Genesee and Wyoming counties. Here at The Batavian, we only care about Genesee County. Of course, we draw traffic from the other counties, especially Orleans, but we've never promoted the site outside of Genesee County. The Daily has a promotional vehicle known as a print newspaper that drops into the other two counties on an almost daily basis, so of course their overall traffic is going to be larger than The Batavian's (at least for now).

What really matters from our perspective is Genesee County. 

There is no 100-percent reliable method to compare traffic from just Genesee County between The Batavian and the Daily's site, but Quantcast gives us a clue.

Before I give you the numbers, a little perspective: First, we've already discussed, Quantcast is under reporting traffic for both the Daily and The Batavian. Second, Quantcast can only measure geographic traffic based on where an ISP reports a computer is located. I suspect that a lot of what gets reported as Rochester traffic for The Batavian is really Time-Warner customers living in Batavia, because TW has a tendency to identify many of its accounts as Rochester residents.

Any flaws in Quantcast's data are going to be shared, on a statistical basis, by both The Batavian and the Daily equally. In other words, it's an apples-to-apples comparison.

So, when you look at Quantcast's geographic report and total up the numbers for the two sites, Quantcast reports The Batavian had 8,616 Genesee County visitors (meaning individual computers tracked by a GC-based IP address) versus 8,331 for the dailynewsonline.com. (Report compiled Aug. 2, 2009.) (Note also, that both sites most likely draw a significant portion of its local traffic from people living in GC, but working in Rochester and Buffalo, and only checking either site during the day while at work -- we're confident that The Batavian's local traffic is at least in the 15,000 people range per month, and the Daily's GC traffic is within the same range).

What the Quantcase comparison shows is that it's conceivable to concludeThe Batavian clearly has a larger local audience than the Daily's site, but at worst, it's a statistical dead heat, so for the Daily to claim "it's not even close," or to throw up ads on its own site implying it's the #1 as a local online news source is clearly misleading.

We feel quite justified in claiming the Genesee County #1 online crown, especially when you also factor in the greater frequency of return visitors to The Batavian as compared to the Daily (as measured by Quantcast).

And looking at the Quantcast charts below, the day may soon arrive when, based on the trends, The Batavian's numbers not only beat the Daily's Genesee County numbers, but its three-county coverage as well.

You'll note that one site's trends are tilting down while the other is tilting upward.

The bottom graph shows dramatically that when the Daily proclaims at Dwyer, "the area's most visited Web site, and it's not even close," the "newspaper of record" isn't making a credible, honest statement. The statement "it's not even close" has never been true and now, arguably, the "most visited" claim is also false.

One other thing advertisers should consider when comparing The Batavian's online audience with the Daily's: On The Batavian, your ad can potentially be seen by every site visitor. On the Daily, all ad positions are shared by multiple businesses, so advertisers compete against as many as nine other banner ads for display time. That means potentially up to 90 percent of visitors to the Daily's site will have no chance to see your ad. Or to put it another way, if 45,000 people visited the Daily's site in the past month, only 4,500 had an opportunity to see your ad. But on The Batavian, potentially 36,000 people could have seen it. So on a charge-per-person basis, ads on The Batavian cost much, much less (based on what I've seen of the Daily's rate card and have been told they charge).

I hope this doesn't come across as bashing the Daily.  I respect the people who work there, especially the many fine newsroom people I've met. But when management  spreads misinformation about online traffic -- for the good of The Batavian in this highly competitive situation --I think I need to set the record straight. I just can't let the Daily go around promoting misinformation about my business and remain silent.

For full disclosure, below is what GA reports as The Batavian's key statistics for the past three months.

Glossary: Unique visitor is a single person (really a single computer) visiting once or multiple times in the measured period; Visits is all the times all the people came to the site in the measured people (one person might come once and another seven times and together they would account for eight visits); Page views is the number of times a Web page is downloaded into a Web browser. A single person on a single visit might account for two or three or four page views (the Daily averages many more page views than The Batavian because of significant differences in how content is displayed on the site and critical navigation differences).

May:

• Unique visitors: 25,553
• Visitors: 82,485
• Page views: 199,046

June:

• Unique visitors: 34,800
• Visitors: 114,519
• Page views: 277,524

July:

• Unique visitors: 36,207
• Visitors: 121,394
• Page views: 284,615

Of course, you can do much to help our numbers grow -- e-mail stories to friends, tell all your friends and family about the site, put a bumper sticker on your car, spread the word through your church or civic group newsletter, ask me to speak to your local group, etc.

When we make an error, we normally just correct the post, and if it's a factual error, note it in that post appropriately. Normally, because most often the mistake is brought to our attention in fairly short order.

Last week we reported an accident where we included the word "not" where there should have been no "not." Driver Charles Kopp DID tell investigators that he used his turn signal.

Since the post is quite old in Internet years at this point, we wanted to draw readers attention to this factual error.

The Batavian regrets the error.

Whether your group is a Rotary or Lions club, a historical society, a volunteer fire department or just a group of people who like to get together once in a while and talk about interesting things, you might want to know that I have a presentation available that will ensure an informative and interesting afternoon or evening meeting.

My presentation is entitled "Reinventing Journalism." I've given the same talk at the national Society of Professional Journalists convention and the New England New Media Association convention as well as other national and regional groups. I've boiled down the key points so it would be appropriate to a local community group meeting (where the time limit is often 20 minutes, rather than the hour I usually take).

Some people might think The Batavian is nothing more than a wild thought -- let's publish a Web page and make it something like a blog. As if it were that simple.

Actually, a lot more thought and experience went into it than that -- a lot of study of media history and media theory, and "Reinventing Journalism" hits some of the key points. (If you're interested in my qualifications for giving such a talk, check my LinkedIn profile.)

So my talk covers some interesting journalism history and challenges, and concludes with theory on why The Batavian is the kind of news Web site it is.

I've found that anybody with any interest in media at all finds the topic a great discussion item.

The presentation includes multimedia -- I can bring audio speakers, but I don't own an LCD projector, so your group will need to provide the projector and a suitable location.

If you're interested in booking a "Reinventing Journalism" talk and a discussion about The Batavian, call me at 260-6970.

They're commonly called "bicycle-shaped objects" -- the bikes Wal-Mart sells. They're built and designed to be cheap, not reliable. The same could be said for the lawn mowers you can get at Home Depot -- for $120 to $130 you can get a lawn mower, that if you're lucky, will last the summer, and then you can replace it next year.

People think of the Big Box Stores as low-price leaders, but there's an adage we all know: You get what you pay for.

When you shop on price alone, you may just be throwing your money away.

The advantage of the local retailer is that his or her reputation rests on the products in the store, and the service that goes with the sales.  The typical local business owner went into a particular line of work because that's his passion. He or she is an expert in the field. That passion and expertise makes for a better shopping experience.

And sometimes you'll be surprised -- the lowest prices aren't always at the big boxes.

Here at The Batavian we're thankful for the men and women who own so many of Genesee County's great stores and restaurants, because without them, there would be no site in town like The Batavian.  If you appreciate what we're doing, please support the sponsors listed below, and when you do, please let them know that you saw their ad on The Batavian and it influenced your patronage for that day.

• Adam Miller Toy and Bicycle
• Affordable Floor Covering
• Alex's Place
• Barrett's Batavia Marine and Sporting Supplies
• Batavia Cycle Center
• Batavia Downs Casino
• Batavia Muckdogs
• Blue Pearl Yoga
• Carlson's Studio
• Cedar St. Sales and Rentals
• Center Street Smokehouse
• Charles Men's Shop
• D'n'R Fireplaces and Stoves
• Delavan's Restaurant and Tavern
• Diegelman Plumbing
• Eclectic Creations
• The Enchanted Florist
• Essence of Candles
• Fastec Automotive
• Genesee County Red Cross
• Genesee Feeds
• Godfrey's Pond
• Herbly Wonderful
• Holland Land Office Museum
• Jackson St. Grill/Belladessa's
• The Insurance Center
• Larry's Steakhouse
• Lewis and Lewis
• Main St. Pizza Company
• The Mane Attraction
• Max Pies
• O'Lacy's Irish Pub
• Oliver's Candies
• Pellegrino Auto Sales
• Picasso's Pizza
• Present Tense Books
• Roxy's Music Store
• South Main Country Store
• Southside Deli
• Sport of Kings
• T.F. Brown's
• T-Shirts Etc.
• Valle Jewelers

A little late, but here's the Top 10 posts for June:

• Manhunt in progress near Townline and 63
• Elba robbery suspects identified, arraigned and held without bail
• Pavilion superintendent earning $183K
• Lightpost painting in downtown Batavia
• New York Assembly passes 'Farm Death Bill'
• Weeds Be Gone: City looks to toughen ordinance for property clean up
• Walgreens fence is barrier to business growth in Le Roy
• Emory Upton's monument getting a little unexpected sprucing
• Anti-teen drinking campaign in Genesee County June 20 
• Purple boxes spotted in Genesee County trees designed to trap Emerald Ash Borer

Thanks for all the well wishes on my previous post about my cataract surgery yesterday (I even got some well wishes via e-mail from the Daily, which was nice).  It went well -- I've had more painful dentist visits ... like every dentist visit. This was completely painless (here I was freaked out for weeks for nothing). 

A silver-haired guy who came back to the pre-op/post-op room told the nurse that very thing, which I found somewhat reassuring, and then when I was being wheeled out, he said to me, "Hey, it's nothing, buddy."  And he was right. So if you ever find out you need cataract surgery (you don't have to be old to need it, but if you live long enough, you eventually will), just know it's nothing to worry about.

A little pain yesterday afternoon, but I've been fine since.

Dr. Alan Siegel put in a new lens that corrected the vision in my right a little bit, so now my prescription glasses aren't just quite right in my right eye, but I can't see out of my left without them. I'm seeing OK overall. 

I'll be doing a little light work today. I expect I'll be in the office from 1 to 5 p.m. for anybody who needs to pick up gift certificates. I am planning on attending the Muckdogs game tonight (you should, too -- it's always great fun at Dwyer and there are fireworks tonight).   I bet I make it to at least some of The Ramble tomorrow.

If you see me out and about, forgive me my dorky old-man sunglasses (needed to fit over my regular glasses, and apologies to any old men who wear them whom I just offended!).

Today at 9:45 a.m. I report to UMMC for cataract surgery (right eye).

Obviously, I won't be posting much this morning, nor even on the computer much all day.  Tomorrow will also be mostly a day off.  I'm hoping by Saturday, I'm ready to get out and about a bit. If so, I'll probably head over to Ramble, either just as a fan or maybe shoot some video, depending on how I feel. I should be back to a normal routine by Monday.

In the meantime, the crack news crew at WBTA will post news as necessary, and my wife, Billie Owens, will be available for breaking news, if needed.

Today's Deals of the Day is already posted and I have tomorrow's ready to go.  Whether there is an e-mail with tomorrow's depends on whether I post it or Billie does, so don't count on an e-mail for that one (if you're on that list).

Recently, we've had a spate of issues around people getting very personal with each other on The Batavian.

In some cases, I've acted quickly to remove the posts. In a few others, I've been slow either because of other work, the need for sleep or trying to decide just how appropriate or inappropriate a particular post might be.

And in at least one case, I let a blog post make it onto the home page that contained a clear personal attack. Even though it involved a person who was not at the time a member of the site, he is a private individual in the community.

This person was called out by name and slammed pretty hard.

It was an oversight on my part to let the post go. The topic was worthy for community discussion. Ironically, it was on sportsmanship. Ironic, because it wasn't very sportsman-like of me to let the comment go by without at least asking the author to edit his post. My cringe factor when I read it wasn't attuned highly enough.

I've apologized to that individual and unpublished the post.

Going forward, I am going to try to be even more attuned to the personal attacks. We want to have productive discussions about community issues (and sometimes national and world issues) on The Batavian. It should be possible to do that without making it personal or mean spirited. 

If you ever feel an attack has made it onto the site and I haven't reacted quickly enough or judged it correctly, please write to me at howard@thebatavian.com. I'll review all such requests and do my best to make the appropriate decision in each individual case.

I shot the video this morning and just happened to catch a single lightning bolt and a little thunder.

The National Weather Service has issued a severe thunderstorm warning for this afternoon at 12:10 p.m. and then canceled the warning at 12:35 p.m.  A thunderstorm watch remains in place. The watch extends until 7 p.m. (meaning, the bad weather, we hope, will pass in time for Muckdogs baseball at Dwyer and the Ghost Riders at Jackson St. Square.)

Several readers have noticed that The Batavian and WBTA often cooperate on news stories.

Dan Fischer, owner of WBTA, and I have found we work very well together, and cooperating is advantageous because neither of us employ massive news gathering staffs.

To help us gather more news, and do a better job of informing our readers and listeners, we plan to continue this level cooperation.

A week or so ago, Dan and I agreed we should make the news partner arrangement a little more formal and public, so today you'll notice a new button on the upper right part of the site that makes explicit our content sharing agreement.

Together, we will continue to bring you the most comprehensive and independent Genesee County news coverage available.

On a personal note, I must say, I'm really proud of this arrangement. Dan really knows his business. He's got to be one of the best independent radio station owner/operators in the country. Genesee County is fortunate to have a strong, locally owned radio station in an era where such independence in media is rare.

Through a special arrangement with Max Pies Furniture, 400 South Jackson St., Batavia, The Batavian is able to extend this special, online-only offer to its readers:

We are able to offer a handsome Spider Lamp through The Batavian at a $101 savings. This lamp normally retails for $199.  You can use the PayPal button below to buy it online now for $98. (Sales tax and a $6 PayPal service fee will be added)

You can't buy this lamp in the store at that price.

The winner of this exclusive item will be able to choose from an in-stock Spider Lamp from World Imports.

Here's a chance to add some contemporary eloquence to your home decor.

There is only one item available at this price and it is exclusive through
The Batavian. The winning purchaser will need to arrange to stop by The Batavian office to pick up a purchase voucher. Final arrangements to take delivery of the lamp are made at the Max Pies location at 400 South Jackson St. This item will be available until it sells and only one at this price is available.

The voucher has no cash value, but can be used toward an upgrade purchase on another item.

Deliver is free in Genesee County.

To purchase this online exclusive from The Batavian and Max Pies Furniture, click the PayPal button below (this is the only way you can make this purchase -- this price is NOT available in the store).

If you're a local business owner and would like to offer The Batavian readers great deals either as part of The Deal of the Day or as an Online Exclusive, call me at 585-260-6970.

As I sit here, drinking a cup of coffee and eating a burned pancake, I can't help but rejoice in being a dad. The smile of pride, love and admiration on my young boy's face is exactly the reason we are all here. Please, on this misty, cold morning, take the time to consider what is important......your family, your friends, your neighbors, your community. Disregard the trappings of what I have, what my job is, how nice my yard needs to be. The most rewarding, fulfilling job that I've ever had is being a father. Not always easy, but always embraced.

Happy fathers day to all the dads out there. Make sure if you haven't wished yours a good day, and you can, do it. It'll make his day whether hes 29 or 89. God bless.

Earlier this week I was in the store of a local business talking with the owner when a woman walked in and identified herself as the head of a local charity event. She mentioned that last year the owner had donated an item from the store as a door prize. He said, "Is a gift certificate OK this year?"  "Yes," she said. He pulled out his gift certificate book, wrote out a gift certificate for a reasonably significant amount and handed it to her. They then chatted briefly about the charity and she went on her way.

I told him, "Now that's not something you're going to see in a Wal-Mart or Home Depot."  The manager of such chain stores just doesn't have the authority to so casually hand a donation to a small, local charity. 

The store owner said, "That's right. We give out thousands a year that way."

Now, I'm not sure if by "we" he meant just his store, or all the local shop owners in Batavia, but the point is made: Local store owners support the local community in a myriad of ways, from donations to local charities to serving the community through civic groups to running for elected office.

Small businesses are the backbone of any community and they give it vitality and make it a place that is worth living in.

Below is a list of the local businesses that support The Batavian so we can bring you local news and local commentary. Please support these sponsors and let them know you appreciate their support of The Batavian.

• Adam Miller Toy and Bicycle
• Affordable Floor Covering
• Alex's Place
• Barrett's Batavia Marine and Sporting Supplies
• Batavia Downs Casino
• Batavia Muckdogs
• Blue Pearl Yoga
• Carlson's Studio
• Cedar St. Sales and Rentals
• Center Street Smokehouse
• D'n'R Fireplaces and Stoves
• Diegelman Plumbing
• Eclectic Creations
• The Enchanted Florist
• Essence of Candles
• Fastec Automotive
• Genesee County Chamber of Commerce
• Genesee County Red Cross
• Godfrey's Pond
• Herbly Wonderful
• Holland Land Office Museum
• The Insurance Center
• Larry's Steakhouse
• Lewis and Lewis
• Main St. Pizza Company
• Max Pies
• Oliver's Candies
• Roxy's Music Store
• South Main Country Store
• Southside Deli
• T.F. Brown's
• Valle Jewelers

Political candidates: I've put together a special rate card for the political season now upon us. There is a definite advantage to acting quickly (essentially, buy an ad before July 1 and get a month or more of free advertising -- the sooner you act, the more you save).

Write to me, howard (at) thebatavian dot com and I'll reply with the rate sheet.

Here are the most viewed posts on The Batavian in May, 2009.

• Tractor pushes car sideways down Main Street into the city
• Today's Poll: Should Batavia consider switching to a volunteer fire department?
• Police Beat: Eight arrests reported at Dave Matthews concert at Darien Lake
• Charges pending in accident involving tractor on Main Street
• Do you complain about free trade and shop at Wal-Mart, Target, etc.?
• Ambulance union files complaint against city for alleged Taylor Law violation
• Medina pastor who helped stop runaway tractor on Main Street tells his story
• Mercy Flight intends to buy city ambulances; city crews can apply for jobs
• Red's Taxi - Anyone remember?, by Bea McManis
• Student at Pembroke wonders if video should be disqualified from festival

Here's how I found Batavia:

My first week on the job with my previous employer was September 2006. I was living in a hotel in Fairport. Billie was in Bakersfield getting our household ready for packing and shipping 3,000 miles north east. As a Californian, I grew roses. One of my biggest worries when we decided to move to the Rochester area was whether I could grow roses in a much colder climate.

Somehow, I found out about a master gardener event and plant sale at the Cornell Extension in Batavia. I had no idea, really, how far Batavia was from Fairport, but I thought I would drive out so I could talk with a few gardeners in the region, and maybe find a rosarian or two.

I faithfully followed the GPS-provided route down the Thruway onto Oak Street and left onto Main.

As soon as I hit downtown, I was charmed by the city. It would be hard to explain why.  I'd lived most of my life in metropolitian areas, but was always most attracted to their smaller communities.  I once published a weekly newspaper in San Diego's Ocean Beach, and loved the small town vibe of those few dozen city blocks.  I like towns with a sense of place

To me, Batavia seemed like a town with a real community behind it. Batavia wasn't overrun by chains (I didn't make it out to the Veteran's Memorial Drive that day). There were plenty of small businesses downtown and the old buildings, especially the churches and Masonic Temple, told me there was some history to Batavia.

Of course, I didn't know all about the Mall (to the degree I noticed it, I remember thinking, 'that's unfortunate'), I hadn't read Bill Kauffman's Dispatches from the Muckdog Gazette, I didn't know about the Holland Land Office, or John Gardner, or the Muckdogs or Mancuso's business incubator. I just liked the town.

I headed back to Fairport after my visit at the extension -- where I learned it would be a bit more work to grow roses in WNY, though not impossible -- but I didn't forget Batavia.

On the long drive back, I thought, too bad it's so far from our office. I would like to live there.

When we started discussions at my company about 18 months later about incubating an online-only community news site, the first place that came to mind was Batavia.  It was about the right size of town, had a strong local business base and was close enough that I could be directly involved in the Web site.

So, I put the plan together and got approval to launch The Batavian.

The more time I spent here, the more I learned about the community, the more I got to know people, the more I wanted to live here.

I kept trying to think through scenarios where my job could evolve into something that would allow me to live in Batavia and run The Batavian full time, but none of the options seemed particularly realistic.

Then, one day, in late February, quite unexpectedly, it all fell in my lap.  The Batavian was mine, if I wanted it. Billie and I talked it over, and we decided to take the leap.

So, here we are. We have our furniture and our clothes as well as our dog and three cats in a small townhouse on Maple Street.

It's a quite morning. We can hear the birds and quiet ruffle of the wind through the trees. And Billie and I are both struck by what we can't hear: the persistent hum of freeway traffic. It's been at least 20 years since either of us lived out of ear shot of a major highway.

We think we will like it here.