freshLAB

Aspiring restaurant owners are going to get a unique opportunity to start their own businesses in a Downtown Batavia location that will be anchored by a new microbrewery, economic development officials will announce tomorrow.

A press conference is scheduled at 109 Main St., Batavia, at 3:45 p.m. to announce plans for freshLAB and the Batavia Brewing Company.

The freshLAB concept is borrowed from other successful restaurant incubators in larger markets, such as Dallas, Denver and Los Angeles. 

Batavia Brewing will be owned by a current local restaurant owner. Attempts to reach that owner to confirm his participation have been unsuccessful.

The announcement from officials of the press conference, however, makes clear a brewery is part of the plan (the logo included with the announcement is at the top of this post).

The concept of the restaurant incubator will be fully explained tomorrow, but Julie Pacatte, economic development coordinator for Batavia Development Corp. said the idea grew out of what the BDC board has observed for a number of years. The board had to turn down several requests to provide low-interest loans to proposed restaurants because of either undercapitalization or inexperienced aspiring owners.

With the incubator concept, aspiring restaurant owners can get started with a smaller initial investment and there will be advisors available to help them plan their concept, get up and running, manage the operations and hopefully, eventually, expand into a bigger, stand-alone location.

"Opening a restaurant is a big undertaking," Pacatte said, "60 percent fail within the first two to three years. This will provide those owners with a more affordable space and more coaching and guidance."

The location, 109 Main St., is the former Newberry's building. Most recently it was the location of T-Shirts Etc. and the Red Cross. It was previously the location of Main Street Coffee. Previous owner Ken Mistler has sold the building. The new owner will be announced tomorrow.

Also participating in the press conference is the Rural Development division of the U.S. Department of Agriculture. The USDA will provide grant assistance for the restaurant incubator.

Part of the concept of the incubator is that aspiring restaurant owners must source most of their ingredients from farms from throughout the WNY region. The restaurant/food station concepts must also be unique to Batavia. The menu needs to be a different concept with offerings that vary from what's available in restaurants currently.

Part of the driver for creating the incubator is marketing surveys that show a lot of the entertainment and dining dollars spent by Batavia residents is flowing out of the county. Economic development officials hope to create a stronger cluster of restaurants in Batavia to help keep more of those dollars in the local community.