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Liberty Pumps holds open house

By Howard B. Owens

Press release:

Liberty Pumps hosted hundreds of visitors for their 2016 Open House held on April 27.  The event was planned with two separate segments, one for family and friends of employees and one for the community.

The company welcomed visitors to show the completion of the recent three-phase expansion which nearly doubled the size of the facility.  In total, the expansion added over 123,000 sq. ft. to the corporate operation in Bergen, NY.  New additions included manufacturing areas, engineering lab and test facilities, as well as a new training center.

Attendees were treated to a tour of the facility, product demonstrations and a presentation and dedication of the new facility by Charlie Cook, President and CEO.

Liberty Pumps hosted hundreds for annual Open House

By Billie Owens

Liberty Pumps hosted hundreds of visitors for their 2016 Open House held on April 27. The event was planned with two separate segments, one for family and friends of employees and one for the community.

The company welcomed visitors to show the completion of the recent three-phase expansion which nearly doubled the size of the facility. In total, the expansion added over 123,000 square feet to the corporate operation in Bergen. New additions included manufacturing areas, engineering lab and test facilities, as well as a new training center.

Attendees were treated to a tour of the facility, product demonstrations and a presentation and dedication of the new facility by Charlie Cook, president and CEO.

Liberty Pumps introduces new X-Series explosion-proof pumps for hazardous locations

By Billie Owens

(Above is the XLE50.)

Press release:

The new X-Series by Liberty Pumps are heavy cast iron sewage and effluent pumps designed specifically for use in hazardous locations.

The XFL- and XLE-Series meet the standards required in hazardous locations. Available in ½ and ¾ hp, these pumps have been certified to Class 1, Division 1, Groups C & D and Class 1, Zone 1, Groups IIA and IIB.

Both series’ feature a dual-sized discharge, 2-vane semi-open cast iron impeller (bronze optional), epoxy powder coat finish, dual silicon carbide shaft seals with seal fail sensor and stainlefile:///Users/BillieOwens/Desktop/XLE50_70.jpgss steel fasteners.

In addition, Liberty has added the ISS- and ISD-Series intrinsically safe control panels for use with X-Series pumps.

For more information contact Liberty Pumps at 1-800-543-2550 or visit the Web site at www.libertypumps.com.

(Below is the XFL50.)

Liberty Pumps places 24th on Rochester's Top 100 companies list

By Billie Owens

Press release:

Rochester Business Alliance and KPMG, LLP, recently announced the 2015 Rochester Top 100 companies. These companies represent the fastest-growing privately held businesses in our region. Liberty Pumps, placing #24 on the 2015 list, has made the Top 100 list 15 of the last 18 years.

Celebrating our 50th anniversary in 2015, being named to the Top 100 for another year shows how our commitment to producing a highly innovative and quality product truly pays off.

“Liberty Pumps is a good choice for our customers because the product is innovative, it’s high quality and it’s made right here in the U.S.,” said Randall Waldron, vice president of sales and marketing.

During a brief conversation at the Top 100 luncheon with Charlie Cook, Bob Duffy, president and CEO of the Rochester Business Alliance scheduled a visit to tour the plant in Bergen. After a brief conversation and a viewing of the new corporate video, Duffy was given a personal tour with Cook.

“The most important element is how you service the customer, and there is nobody in the industry that is better at it than we are,” Cook said.

(Photo of Charlie Cook, left, and Bob Duffy, courtesy of Liberty Pumps.)

Liberty Pumps implements Employee Ownership Plan

By Traci Turner

To give back to employees for their contributions to the ongoing success of Liberty Pumps, President and CEO Charlie Cook announced today that eligible workers will get a share of the company's profits.

The Employee Stock Ownership Plan is a form of retirement plan and eligible employees will receive shares. The amount of shares an employee receives depends on how long they have been working at the company. To be fully invested, they must work for the company for five years. Every year, employees get a statement with their share information and can sell their shares back to the company when they retire. 

"We have a great bunch of hardworking employees in our company," Cook said. "They act like owners so they deserve to be a part of the ownership."

Employees are excited about the potentially lucrative contribution. They received their first statements in May along with an actual piece of pie to celebrate.

According to Cook, the plan will not change company operations and the current leadership team will remain in place. The company has been family owned for 50 years.

Historically, the company has grown 13 percent yearly and the quantity of shares each employee receives will increase with growth. 

Liberty Pumps is in the process of expanding its facility by 123,000 square feet. The addition will significantly increase the size of the warehouse as well as the product research and development area. Cook plans to continue growing the company and is glad his employees will be benefiting from it.

Photo: Charlie Cook, right, with employees John Hasnay, Jared Murray, Julie Scott, Pamela Parton and Tina Root, on the factory floor of Liberty Pumps. Photo by Howard Owens.

Liberty Pumps announces employee ownership

By Billie Owens

Press release:

Bergen – Liberty Pumps, a leading manufacturer of sump, sewage and effluent pumps and engineered pump systems, is pleased to announce it has implemented an Employee Stock Ownership Plan (ESOP).

Liberty Pumps has been a family owned company for the past 50 years. The ESOP continues Liberty Pumps’ commitment to local ownership.

“The ESOP will not change company operations,” says President/CEO Charlie Cook, “our current Leadership Team is just outstanding and will remain in place. The ESOP will enhance an already positive culture where our members (employees) feel empowered, appreciated and respected.

"We believe the ESOP will take this to the next level. When a customer calls in, they will now be speaking to an owner.”

Employees are very excited about the plan and now have even more incentive to provide the high level of quality and customer attentiveness that Liberty Pumps has become known for.

Liberty Pumps making progress on three-phase expansion

By Howard B. Owens

Press release:

Liberty Pumps, a manufacturer of sump, sewage and wastewater pumps is undergoing a major expansion of its facilities in Bergen, New York.

The construction, which doubles the size of the current facility, will occur in three phases over the course of 2015. In total, the expansion will add over 123,000 square feet to the corporate operation in Upstate New York.

Phase one, already underway and nearing completion, is 81,600 square feet of additional manufacturing area. The added space will allow for new manufacturing cells, increased warehouse area for component inventory and expanded machining operations. A new powder coat line is also planned as part of this expansion. Phase two, scheduled for completion in May, increases the research and engineering lab, service area and features a new lunchroom facility for its members. The 14,200-square-foot lab expansion allows for the addition of new equipment required for Liberty’s recent qualification as a CSA test facility. The area also features an additional 20,000-gallon test pit designed to support Liberty’s expanding product line.

Phase three – a 23,000-square-foot sales/marketing wing and product training center -- is slated to begin construction in April with a target completion date of August. The new wing features an 80-seat multipurpose room, product display area for hands-on product training and demonstrations, as well as additional offices, a historical product display and visitors lounge.

Randall Waldron, V.P. of Sales & Marketing, said “As our products continue to advance technically, we realize product knowledge is critical -- not only to our sales team, but for those who use and install our products on a daily basis. The new product training center will allow us to better share this knowledge in a way that provides a great experience as well.”

Credit: Building rendering by Smart Design, of Batavia.

Gift from Liberty Pumps puts new technology in the hands of every Byron-Bergen student

By Howard B. Owens

There's a selfish reason Charle Cook got behind the idea of his company donating money to help the Byron-Bergen School District buy 1,100 tablet computers for all of the district's children: He wants potential future employees to have the technical skills to work for the Liberty Pumps of tomorrow.

But the donation is also a good deed that will benefit his and his son's alma mater and perhaps encourage other rural companies to be as generous with their local school districts.

"We felt it's important as kids progress through school that they become knowledgable and comfortable with technology," said Charlie Cook, CEO of Liberty. "It's going to be part of their future employment. To have that as a kind of leg up to students who might not have access is an advantage.

"Somewhat from a selfish standpoint," he added, "we're going to need a certain segment of those graduates, and we're interested in keeping as many kids as we can in the community."

Superintendent Casey Kosiorek said the gift was timely. The district had recently cut a staff position from its library and New York's formula for aid to district continues to disportionately favor affluent suburban districts over rural districts.

"This allows us to do something that most of the school districts in the more affluent areas of the state are able to do," Kosiorek said. "We're very thankful for that."

That was part of what motivated Liberty to seek out a way to assist the district, said Jeff Cook, who initiated the talks with the district that led to the donation.

"The reason Liberty Pumps thought the Learn Pads were a good idea was that we hear a lot about how wealthier, suburban districts seem to have advantages over poorer, more rural districts in terms of course offerings and opportunities for their students," Jeff Cook said. "We were looking for a way to help give our students an edge while minimizing the overhead burden of the district and therefore the taxpayer."

Charlie Cook didn't want to reveal the total monetary amount of the donation, but it's roughly 30 percent of the cost of the 1,100 tablets, which cost a few hundred dollars each. That donation made Byron-Bergen eligible for a technology grant from the state education department that covered the remaining 70 percent of the cost.

There will be no new local spending as a result of the program.

The tablets are known as LearnPads. They are Droid-based tablets with modifications to suit the needs of an educational institution.  

First, there are limits on how students can use them. There's access to YouTube, for example, but they can only watch teacher-approved videos. They can only visit approved Web pages. They can only download and install teacher-approved apps.

Teachers control the entire LearnPad environment according to the education needs of the class.

From a desktop computer program, teachers can customize how the LearnPads can be used, develop each day's lesson plan, then provide a QR code that can be posted to a wall. As students enter the class that day or that hour, the student scans the QR code to receive the lesson plan. As class progresses, teachers can monitor student activity to ensure they're staying on task.

However, Kosiorek stressed, LearnPads don't replace lectures and class discussions.

"This is a great tool for students and for teachers, but it doesn't replace quality education," Kosiorek said. "It's a tool, it's a supplement, an addition to a teacher's toolbox."

There are educational books available on the LearnPad and Kosiorek said the district hopes to someday replace all of its text books with tablets. That would save the district money as well as end the days of one-ton backpacks and multiple trips to lockers for students.

And yes, there are games available to students. Math games and vocabulary games, for example.

"Many students have access to video games and those games are very engaging," Kosiorek said. "There are goals that are set and you work toward those goals, so whatever we can do to provide relevance and engagement for students (we will do)."

Every student, starting this week, gets a LearnPad, from kindergarten through 12th grade. The younger students don't get a keyboard and will just use the touch screen, but starting in about third grade, keyboards will be introduced.

At younger grades, the LearnPads stay in school -- at least until the summer, when they can go with the summer reading program already installed -- while older children can bring the LearnPads home for homework once permissions slips and guideline acknowledgments are signed.

"We're very excited to be doing it," Charlie Cook said. "I've got four grandkids in the system right now and when I come to an event, which I do as often as I can, it's amazing to me to watch these kids work with the technology, even what they have currently. I think even in preschool years, they were up operating the touch screen, so this is a natural progression for them."

Jeff Cook said he hopes other business owners will look at this initiative and contact their own school administrators and ask "How can we help?".

Education, after all, is everybody's business.

"My hope is that what Liberty Pumps is doing will gain traction in the business community and others will join in on supporting our schools," Jeff Cook said. "If you are a business that is passionate about something you would be willing to help fund or support, I would suggest talking to the school administration about your idea and see if it is feasible. 

"In the case of Byron-Bergen, they did all the leg work and presented us with their vision based on our ideas. This could be anything from supporting sport programs and class offerings, to equipment for the district. Anything that could enhance a student's learning opportunity."

Photo: Casey Kosiorek, left, and Charlie Cook.

GCEDC board approves Liberty Pumps expansion project

By Howard B. Owens

Press release:

The Board of Directors of the Genesee County Economic Development Center (GCEDC) approved a final resolution for the Liberty Pumps project at its May 1 board meeting.

Liberty Pumps is planning a 100,000-square-foot expansion of its existing facility at Apple Tree Acres in Bergen. The renovation will include new spaces for production, warehouse, research and development, as well as an office, auditorium and training center. The capital investment for the expansion project is $9.8 million and will create 27 new jobs while retaining 124 employees.

In 2000, Liberty Pumps invested $3.7 million for the acquisition of the land and construction of a 60,000-square-foot manufacturing facility. It underwent another expansion project in 2008, which entailed the investment of an additional $4 million for the construction of a 64,000-square-foot addition to the existing facility.

“We are pleased to see Liberty Pumps continue expanding its operations in our region, adding to the growth of employment opportunities in Genesee County,” said Wally Hinchey, GCEDC board chairman.

GCEDC board set to vote on assistance for Liberty Pumps expansion

By Howard B. Owens

Press release:

The Board of Directors of the Genesee County Economic Development Center (GCEDC) will consider a final resolution at its May 1 board meeting.

Liberty Pumps is planning a 100,000-square-foot expansion of its existing facility at Apple Tree Acres in Bergen, to create new spaces for production and warehouse, research and development and a new office, display, auditorium and training center. The company is investing $9.8 million for the expansion project, creating 27 new positions, and retaining 124 employees. 

Liberty Pumps has undertaken several projects in the last few years. In 2000, the company invested $3.7 million to construct and equip a 60,000-square-foot facility and in 2008 they undertook a 64,000-square-foot addition.

The GCEDC Board meeting will take place at 4 p.m. and is open to the public. Meetings are held at the Dr. Bruce A. Holm Upstate Med & Tech Park -- 99 MedTech Drive in the Town of Batavia, on the 2nd floor, across from Genesee Community College.

Not in the press release, but from another e-mail sent out by GCEDC today:

Liberty Pumps is planning a 100,000-square-foot expansion onto its existing 120,000-square-foot facility at Apple Tree Acres in Bergen. (Of that,) 81,400 square feet will be dedicated to production and warehouse, 7,600 square feet will house new research and development/ test facility space, and 11,000 square feet will hold new office, display, an auditorium and training center. ... The company has submitted an application to the GCEDC requesting assistance that includes tax savings of $377,600, a mortgage tax exemption savings of $93,750, and property tax abatement of $863,577 due to the incremental increase in assessed value.

GCEDC board approves incentives for Liberty Pumps and Bank of Castile expansion projects

By Howard B. Owens

Press release:

The Board of Directors of the Genesee County Economic Development Center (GCEDC) approved applications for two projects at its March 6, 2014, board meeting. 

The Bank of Castile/Tompkins Trust Company is purchasing a building located at 113-119 Main St. in the City of Batavia and plans to renovate the second floor (10,000 square feet) into a call center for its expanding operations because of limited space in its current location in the City of Batavia. The company also plans to maintain the first floor and continue renting space to current lessors. 

The company was approved for a sales tax exemption of approximately $53,600 and a property tax exemption of approximately $27,800 to expand its existing facility. The planned capital investment will total an estimated $1.5 million dollars and is projected to create two new jobs.

Tompkins Trust Company built a new 18,000-square-foot headquarters in the City of Batavia in 2004, investing more than $2.9 million dollars. The company had pledged to create 63 new jobs; as of 2012, it had created 74 jobs.

Liberty Pumps is planning a 100,000-square-foot expansion of its existing facility at Apple Tree Acres in Bergen, NY. The renovation will include new spaces for production, warehouse, research and development, as well as an office, auditorium and training center. An initial resolution for Liberty Pumps was approved to set a public hearing as the total amount of incentives exceeds $100,000. The capital investment for the expansion project is $9.8 million and will create 27 new jobs while retaining 124 employees at the facility.

In 2000 Liberty Pumps invested $3.7 million for the acquisition of the land and construction of a 60,000-square-foot manufacturing facility. It underwent another expansion project in 2008 which entailed the investment of an additional $4 million for the construction of a 64,000-square-foot addition to the existing facility.

“It’s great to see companies that our agency has assisted with in past, come back to us with plans to expand their operations and create even more jobs in our region,” said Wally Hinchey, GCEDC board chairman.

Unique financing scheme proposed to bring more electricity to Appletree Acres

By Howard B. Owens

It's going to take a good deal more electricity to power an expanded Liberty Pumps in Bergen and adding more transmission lines to Appletree Acres will cost a bit of money.

To help pay for it, Genesee County Economic Development Center is proposing a financing scheme known as a PIF -- PILOT Increment Financing.

Liberty Pumps already has an approved PILOT (Payment in Lieu of Taxes) for its expansion, and a PIF reallocates some of their PILOT payments toward infrastructure payments.

In this case, GCEDC is proposing a 50-percent PIF, meaning the taxing jurisdiction will get half of the PILOT payments and half will go toward a fund to pay for the additional power lines and poles.

The cost of the electricity project is estimated at $150,000.

The power expansion will benefit all of Appletree Acres, making it more attractive to potential businesses considering the park and Village of Bergen residents, said Mark Masse, VP of business development for GCEDC.

It will also mean ratepayers in the Village of Bergen -- which has its own power utility -- won't see a rate increase as a result of infrastructure upgrade.

Of the 10-year period of the PILOT/PIF, the county will receive nearly $80,000 in PILOT payments and $80,000 will go to the electricity project. For the county, the gain/loss of $80,000 is not currently either a budgeted expense or budgeted revenue.

For the Village of Bergen the split is $17,600, and for the Byron-Bergen School District, it's $287,850.

All three jurisdictions will need approve the PIF.

Masse will explain the project to the Byron-Bergen School Board tonight.

A PILOT is a mechanism to relieve a new or expanding business of some property tax burden on projects expected to create new jobs. The property is either owned or leased by the nonprofit GCEDC so there are no property taxes owed; the business then makes payments in lieu of those taxes during the PILOT period. The payments increase on a graduated scale over a 10-year period, usually started at 20 percent of the increase in assessed value.

A PIF, then, takes those payments and allocates at least a portion to a specific community project.

The County's Ways and Means Committee learned about the PIF plan for Appletree Acres on Wednesday, but was not yet asked to vote on the project.

Liberty Pumps is planning to add 100,000 square feet of manufacturing and office space.

Liberty Pumps introduces new compact system for residential sewage

By Billie Owens

Press release:

Bergen-based Liberty Pumps introduces the "ProVore," a compact system for residential sewage applications. The new ProVore 680 duplex system is powered by two 1 hp grinders pumps and features Liberty’s patented V-Slice cutter technology. This proven design easily shreds difficult solids -- such as feminine products, rags and other unwanted debris.

Operating on 115 or 230 volts, the system can be plugged into standard 20 amp home circuitry making installation easy! The compact system is only 24” tall and ships complete with an alternating pump control unit.

For more information contact Liberty Pumps at 1-800-543-2550 or visit the Web site at www.libertypumps.com.

Liberty Pumps names new CFO

By Howard B. Owens

Message from Charlie Cook, CEO of Liberty Pumps:

I am very pleased to announce that Dennis Burke has been promoted to the position of Chief Financial Officer (CFO) of Liberty Pumps effective October 1.

Dennis has been with the company for 21 years serving in a wide variety of roles. He is currently our Manager of Finance and Human Resources, which includes the management of our Accounting department. His new position and title more accurately encompass and acknowledge those responsibilities among several others. He is an essential member of the Liberty management team. A 1985 graduate of Byron-Bergen, Dennis has a bachelor’s degree in finance from St. John Fisher College and an MBA from the University of Buffalo. He also has his certification as a Senior Professional in Human Resources and is a member and past president of the GAPA Human Resources Association. Dennis is a 2001 graduate of Leadership Genesee and is very active and involved in the community.

Gillibrand stops in Bergen to pump up Foreign Trade Zones

By Howard B. Owens

Sen. Kirsten Gillibrand stopped for a tour of Liberty Pumps in Bergen today to promote Genesee County's "Foreign Trade Zone" designation.

Liberty is the first company in Genesee County to apply for the benefits of an FTZ.

Charlie Cook, president and CEO of Liberty Pumps, said the designation will help his company grow and create more jobs.

"It's certainly going to help reduce our costs," Cook said. "We are initially limited to three companies because it's crucial to monitor everything and control the inventory on the floor, so our most expensive components are duty free and there's an advantage there. It's our intent to flow the savings to the bottom line and generate more profits, which fuels future growth."

Profits, Cook, explained, means more research and development and more funds to bring new products to market, which means expansion.

Liberty Pumps is surrounded by three parcels of land that are suitable for expansion and Cook mentioned that the company is considering it options and will almost certainly expand in the next couple of years.

The FTZ allows Liberty Pumps to buy some of the parts it needs to build products without paying tariffs, but then it can also avoid tariffs on its exports.

Cook wanted to note, however, that not every component it could buy overseas is imported.

"We really try to limit our foreign purchases of components," Cook said. "If we can buy it domestically, we always prefer domestic components, but the fact is, these particular motors you can't get from a U.S. manufacturer anymore. They've all closed down these lines. Other components, like castings, we could do that, but we're trying to contain that business, a lot of it, to domestic sources rather than foreign."

Gillibrand said FTZs are important to help New York's economy grow.

"I encourage all manufacturers who can benefit to apply," Gillibrand said. "We make some of the most amazing things in the world right here in New York. We produce some of the greatest agricultural products of anywhere in the world. We want to be able to increase the world markets for our goods and services. We want to keep local busineses in a position of strength."

End of an era for Liberty Pumps as production stops for Model 101 pedestal sump pump

By Billie Owens

Friday, May 17, marked the end of an era for Liberty Pumps with the final model 101 pedestal sump pump being produced in its Bergen facility. The Model 101 is the last remaining pump from the company’s original product offering dating back to 1965.

“It’s pretty amazing that this product sustained a 48-year production life given the advancements and popularity of submersible pump technology” said Randall Waldron, vice president of Sales and Marketing.

“It is not often a product can sustain four decades of sales with very little changes to it. Sales volume for this model has simply dropped to the point where it is not viable as a production model any longer.”

As part of the ceremony commemorating the final production unit being built, Liberty staged a pump “funeral” complete with flowers, a few words from the President Charlie Cook and a procession through the manufacturing area where the last pump will eventually found its resting place in the Liberty Wall of Fame.

“We’re not shedding too many tears however,” Waldron said, “our aggressive product development and new innovative designs have helped put us on track for another record sales year.”

Charlie Cook, successful business leader, hopes for success in improving image of GCEDC

By Howard B. Owens

If Charlie Cook can do one thing as chairman of the board of the Genesee County Economic Development Center it is improve the public perception of the agency.

GCEDC claims 3,581 jobs creation commitments since 2003 spread over 349 economic development projects with a total capital investment of $835. In 2012, GCEDC was able to announce at least 300 new jobs at the Genesee Valley Agri-Business Park and WNY STAMP’s regulatory approval promises thousands of more new jobs in the coming years, according to the agency.

Local residents should take pride in hosting an such aggressive, forward-thinking, job-creating industrial development agency, Cook believes.

Turning public opinion from one of skepticism over employee compensation into one of appreciation for its accomplishments won't be a quick or easy process, Cook said.

"Nobody questions the accomplishments of the EDC and how successful we've been over the past 10 years," Cook said. "It's just been huge, but it can be a short-lived success when you shoot yourself in the foot. Certainly this incentive compensation thing was a bad decision and that's been taken away, and that's good.

"I'm determined," he added, "to turn public perception into pride for what this agency does."

Like most entrepreneurs, Cook is an optimist. He's an engineer, so he is hardwired to solve problems. He's also one of Genesee County's most successful business leaders, so he knows what success looks like.

As a Genesee County native, born and raised in Bergen, Cook is a cheerleader for our region and its prosperity.

"The ultimate goal is to keep more of our graduates, our kids, in the area."

But it's not just job creation that motivates Cook to serve as a volunteer on the GCEDC board, it's about boosting the standard of living for us all.

"It's about the well being of our entire area, whether it's job creation or just an improved quality life, that's the real reason I'm on the board. Job creation is just one of the things that leads to that."

Cook has some experience in job growth.

Liberty Pumps was founded in 1965 by his uncle, Fred Cook. Charlie Cook took charge of the company in 1975 when it had only about a dozen employees. Today, Liberty Pumps employs 135 people in its 124,000-square-foot facility in Apple Tree Acres.

Gross annual revenue for Liberty Pumps is about $55 million.

Cook is proud that his company is one where people generally enjoy their work and share in the profits, when there are profits to share.

"We have a hard time here tolerating negative attitudes or an attitude that doesn’t lend itself to performance. It’s not so much me or the managers looking for it. It’s more the peers.

"If there’s somebody who is just not with the program, it’s best for us, obviously, but it’s also best for the employee to move on and go do something else. Fortunately, doesn’t happen too often, but when it does everybody ends up better for it. There’s nothing worse than getting stuck in a job you really don't like."

After high school, Cook moved to Missouri to study at Parks College of Aeronautical Technology of St. Louis University.

He went to work for McDonald Douglas at night.

"I had no money and I didn't want to take out a loan," he said.

After graduation, Cook moved to a day shift at McDonald Douglas, but was drafted into the Army a few months later.

He was trained as a radio teletype operator and of the 96 people in his school, 93 were sent to Vietnam. Cook was transferred to South Korea.

Cook served his 21 months and then returned to McDonald Douglas, but soon realized he preferred the lifestyle of rural Western New York, wanted to be near his family and didn't fit in with the corporate culture of a large company.

His uncle hired him as an engineer.

"The reality was, we only had seven employees in the company," Cook said. "We did everything. We would build pumps in the morning, in the afternoon, if I had a chance, I would do some design work or I'd go out on the road selling. We did whatever it took to get the job done."

New employees are much more specialized and it's easy to get pigeon-holed into a particular job, but it's still part of the company's culture to expose every employee to as many aspects of the business as possible.

It's also part of its culture to communicate what's going on with the company. The most important communication just might be about profits.

Cook has taken only one business course in his life, at Genesee Community College, and one of the memorable lessons the instructor tried to impart to the class was that a business owner takes all the risks, so the owner should reap all the rewards.

It's a philosophy he has never agreed with.

"I feel like the rewards should be shared with the people who got you there. Ever since the beginning, we've had a pretty aggressive and generous bonus program, profit sharing."

Innovation is also important to Liberty's success.

The sales and marketing departments are really good, he said, at listening to customers and coming up with new ideas, but Cook also subscribes to the notion -- shared by great entrepreneurs from Henry Ford through Steve Jobs -- that often customers doesn't know what they want until you show it to them.

"That's one of the secrets of our success -- coming up with products they just can't get from our competitors."

That's why Fred Cook's business caught on from the beginning.

Liberty was originally a spin-off of a Buffalo-based pump company and made only sump pumps.

But sales of sump pumps are vulnerable to weather conditions, so Fred needed to come up with a line of pumps that could be sold any time of year.

He designed a pump that was pre-installed in a basin and contractors liked it because it was easy to install.

Since then, Liberty Pumps has continued to refine products and expand its line of pumps -- sold to distributors who sell them to contractors.

As we toured the Liberty Pumps facility earlier this week, Charlie asked me not to take a picture of a pump casing because it hasn't been released on the market yet. He doesn't want to give competitors a sneak peek.

"Our competitors have always copied us and now it happens more frequently. Our challenge is to have the next generation already under way before that happens."

That innovative spirit is what makes Liberty Pumps a fun place to work, Cook said.

"It’s really dynamic and exciting. For a boring product like a pump, it’s amazing how interesting it can get if you really focus on innovation and things that aren’t out there currently."

In recent years, the growth of Liberty Pumps has been helped by the agency Cook now helps oversee -- GCEDC.

In 2000, the company moved from a 28,000-square-foot facility on Route 19 to a brand new building in a "shovel ready" business park built in Bergen by GCEDC.  Liberty received tax abatements to help with the move.

In 2008, the company expanded its Apple Tree Acres facility to its present 124,000-square-foot building, again receiving assistance from GCEDC.

In a comment on The Batavian last week, a reader questioned Cook's position as chairman of the board and a beneficiary of GCEDC benefits.

"I would like to invite him out here and show him how that money was invested," Cook said. "Is it sort of corporate welfare? It all depends on how a company uses that benefit. We reinvested that money. Would we have had the two build-outs without the investment, sure, but the fact is, we wouldn't have had the funding to put into product development to fill things up and do another one another eight years later."

Cook's term on the board ends in 2016, but before then, he anticipates more expansion for Liberty Pumps, and in that time he expects his company will again seek assistance from GCEDC.

By law, Cook will be unable to participate in any discussion, and he certainly won't be able to vote, on any proposal for GCEDC to help Liberty Pumps.

The same assistance Liberty Pumbs has received, Cook said, has helped dozens of other businesses in Genesee County.

The assistance helps level the playing field for company's like Liberty Pumps that are based in high-tax New York and must compete against companies based overseas or in lower-tax states.

If all GCEDC did was hand out tax breaks to businesses that promise jobs to the count, it might be controversial enough, but in January 2001, the Authorities Budget Office released a scathing report on bonuses paid to GCEDC employees, especially CEO Steve Hyde.

The public outcry has been at a near consistent high pitch since then and late last year, at the same time Cook was announced as the incoming chairman, the agency said the bonus program would be discontinued starting with the 2013 performance year.

Bonuses were still paid for 2012 because, Cook said at the time, the agency was contractually obligated to pay out bonuses earned by employees based on their performance during the year.

In all, for 2012, employees received $120,000 in bonuses.

In December, the board also announced a raise for Hyde from an annual $160,000 to $195,000. Hyde won't earn a bonus in 2012, but he will receive $10,000 in deferred compensation.

The other staff members, the board announced in December, would also receive raises. Those raises range from 8 to 12 percent.

Local residents continue to take issue with the compensation of employees because they question the announced job creation numbers of the EDC, but many people also object to the annual county government share paid to the agency each year.

For 2013, taxpayers will kick in $213,000 to help fund the agency's operations.

While Cook acknowledges the bonuses paid out previously were a mistake, he said the county's should continue partial funding for GCEDC.

"Looking at this last year, sure the EDC did extremely well and they did earn some money, but our commitments for reinvestment far exceed (that revenue)," Cook said. "I think it's appropriate that the county invest incrementally. There are going to be years where we don't have that kind of success and yet you want to maintain the caliber of staff that we have. I think there would be a danger, and it would be unfortunate, if we ask for substantially less from the county."

Cook acknowledged that all of the negative attention Steve Hyde seems to get over his compensation is a concern.  It's not come to the point yet, Cook said, that he feels the need to sit down and talk about it, but he understands that anybody can find their job less enjoyable if they face constant criticism from the public.

"How long can you really enjoy your occupation with the negative scrutiny? Certainly, scrutiny is not inappropriate for what he does. That's to be expected.  We're uncomfortable for the potential that he is uncomfortable to the point of being discouraged enough to the point of leaving."

Cook considers Hyde a bit of a superstar at what he does and wants to see him stick around.

"Without actually seeing all he does and knowing about his capabilities, it's difficult for people to understand that he would be hard to replace. It's not impossible. Anybody is replaceable, but even if you did, you would have to pay at least as much as what we're paying him to get that kind of talent. It's just a fact."

Over the next year or two, Cook hopes he can help refocus the public's attention on the agency's success and have people come to understand that Hyde and the rest of the staff are paid well because they do a really good job at creating employment and improving the quality of life in Genesee County.

"Any agency that can do what his agency has done and generate this many jobs in a rural county, especially in New York State, is pretty amazing," Cook said.

Charlie Cook assumes chairmanship of GCEDC Board of Directors

By Howard B. Owens

Press release:

The Genesee County Economic Development Center (GCEDC) announced today that Charlie Cook has been appointed GCEDC’s chairman of the board, while Thomas H. Felton has been appointed chairman of the board of the Genesee Gateway Local Development Corporation (GGLDC). Cook has served as president and CEO of Bergen-based Liberty Pumps since 1975, while Felton currently serves as a commercial lender for the Bank of Castile located in Batavia.

“I am honored and excited to assume the chairmanship of the GCEDC,” Cook said. “Hopefully my years of experience running and growing a business in Genesee County will help me in working with our very capable and diverse board to understand and provide what business leaders and entrepreneurs throughout the region need to be successful.

"The GCEDC will continue to foster increased economic activity through growth, expansion and retention of our existing business base, while also attracting new business development to help build a sustainable long-term economy.”

Under Cook’s leadership, Liberty Pumps has grown to become a leading domestic manufacturer of sump and wastewater pumps and systems for the professional plumbing trade in North America. Cook earned his bachelor's degree in Aeronautics from Parks College of Aeronautical Technology of St. Louis University and served in the Army.

Cook has also served in numerous community roles, including: chairman of the Genesee County Comprehensive Plan Steering Committee (2002-2006); Genesee Community College Foundation Board; vice chairman of the Genesee County Chamber of Commerce Board; and vice chair of the Gillam Grant Community Center Board of Directors.

He is a member of the Leadership Genesee Class of 2003, a past member of the Federal Reserve Bank of New York Small Business Advisory Committee, and currently serves on: the board of directors of the Genesee Patrons Cooperative Insurance Company; the Sump and Sewage Pump Manufacturers Association; and the Bergen Business and Civic Association. He was recently appointed by Governor Cuomo to the Finger Lakes Regional Economic Development Council.

Cook will take over for John “Jack” F. Andrews, who was chairman of the GCEDC since 1991.

Thomas Felton currently serves as a commercial lender for the Bank of Castile. He is responsible for servicing agricultural and commercial loans in a multi-county area. Prior to his employment at the Bank of Castile, Felton was an agricultural lender at Pavilion State Bank and the district manager of Monroe Tractor. Felton graduated from Cornell University School of Agriculture and Life Sciences with his bachelor's degree concentrating in Business Management and Marketing.

Felton has served his community in a number of different roles, including president and VP of Genesee County Cornell Cooperative Extension, serving as supervisor of the Town of Byron as well as councilman and planning board member. He was the treasurer of the Byron-Bergen Education Foundation, an elder with the North Bergen Presbyterian Church, and a member of the Byron Kiwanis Club, and past board member with the Gillam Grant Community Center.

Currently, Felton is a board member with UMMC Foundation, Genesee Valley Rural Preservation Council, and the Cornell Dairy Farm Business Summary. He serves as the president of the Northeast Agriculture Bankers Association Rural Affairs Committee and treasurer of the North Byron Cemetery Association.

Submitted photo: Employees at Liberty Pumps contribute to Sandy relief

By Howard B. Owens

Press release:

Several employees of Liberty Pumps contributed to the purchase of items to be shipped to help with Super Storm Sandy relief efforts. Items sent by Liberty employees included cleaning supplies, first-aid supplies, toiletries, food items, paper products, baby items, batteries, winter clothing, pet items and much more.

Also contributing to this shipment was C&M Forwarding, a local trucking company that shipped this huge pallet at no charge!

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