Dozens of families attended the first local synchronized breastfeeding event at the Jerome Center this morning.
The Big Latch On was hosted by the United Memorial Medical Center and Oak Orchard Health WIC program to commemorate World Breastfeeding Week, Aug. 1-7. The week is celebrated in 120 countries. The first Big Latch On took place in Aotearoa, New Zealand, in 2005 and was held in Portland, Ore., in 2010.
Today's Big Latch On was the first local breastfeeding event in Genesee, Livingston, Orleans and Wyoming counties. Thirty-one nursing moms and a few dads with their children attended the event to show their support for breastfeeding. Families were entered into a raffle for a Vera Bradley diaper bag and other giveaways. The City of Batavia Fire Department also offered free car seat safety checks.
Maria Dentino, Oak Orchard Health WIC breastfeeding coordinator, gave out recognition awards to businesses that support breastfeeding families. The workplaces that received awards were Genesee County Court, Lucky Ducky Daycare, Lifetime Assistance, Wegmans in Brockport, Target in Greece, and the Greater Rochester International Airport. All of the recipients were nominated by local women.
"The goal is to celebrate Global Breast Feeding Week and raise awareness for the health benefits of breastfeeding," said Colleen Flynn, director of community relations at UMMC.
Breastfeeding has many health benefits some of which include reducing the risk of infant morbidity and mortality, diabetes and cardiovascular disease.
In addition to the event, UMMC's Baby Cafe is celebrating its one year anniversary. The educational support program for nursing moms and their children is held every Tuesday at 1 p.m. Moms can ask lactation counselors questions and socialize with other moms. So far, 80 moms and their children have attended the program.
